5 Ways Marketing Automation And SEO
With the transformation of marketing strategies from billboards and newspapers to online marketing, companies must now focus more on the new online marketing strategies that have risen. In general, companies will now invest in both marketing automation and SEO but will overlook the relation that these two shares. Before, explaining the relation between the two, let me explain what Marketing automation and SEO are.
What is marketing automation and SEO?
Marketing automation basically refers to a software which automates marketing actions, benefiting the employees, and making the marketing process easier. This helps to automate repetitive tasks such as email, social media, and other actions, which will lead to less human error as well.
SEO, on the other hand, is the strategy by which a website appears on the top of the search engines. Well, written content with specific keywords and the matching of the google algorithm are two things SEO takes into consideration for your website to appear on the first page of the search engine. People tend to open the websites that are on top. Therefore, for driving traffic to your site, a well-built SEO strategy is necessary.
Are Market Automation and SEO really related?
Three things are essential to reach a large number of customers and drive in the traffic- Awareness, Evaluation, Conversion. Marketing automation mainly targets the evaluation and without awareness, it is difficult to bring in leads. Here is where SEO enters the picture. Though SEO touches all the three crucial points mentioned above, it mainly targets the awareness part to reach more customers looking for the products and services by searching with the essential keywords.
Both marketing automation and SEO complement each other and must be used together to get the most benefits.
Here, let’s focus on the ways these complements each other.
Better understanding of the customer requirements
Developing a well-planned SEO strategy focusing on the important keywords and the creation of relevant ads . will generate high marketing campaigns which will convert the audience into customers.
Shield against harmful inbound links
Inbound marketing requires links in the content to improve organic search rankings. However, on occasion spam links will end on your site which will cause SEO penalties. Therefore, to avoid such malicious links, market automation will automatically notify you. You will now be able to take action against these spam links.
ROI tracking allows you to track the revenue that each keyword produces over a given period of time. With marketing automation, tracking ROI becomes easy as it tracks each and every lead, allowing you to attach each keyword with a record of prospect. This helps to put an emphasis on the keywords, rather than playing the guessing game. In determining the ROI it is important to apply both market automation and SEO.
Tracking and understanding the visitors
SEO generates leads and marketing automation handles the evaluation part. To have a better understanding of what visitors are looking for and to determine the important visitors that are increasing your sales, it is again important to apply both market automation and SEO.
Sales history helps
To enhance the sales of your products, marketing automation is the best software to use. It keeps a history of your leads and all keywords searched for. This is extremely beneficial in helping the sales department increase sales.
It is quite clear that these two compliment each other and since the market is extremely competitive, businesses should not indulge in the experiment game. With proper use of marketing automation and SEO, you can enhance your business. Iff you are looking for a professional service to provide you with the utmost of marketing automation and SEO contact SWAT Marketing Solutions today at: https://swatmarketingsolutions.com/ Watch your business rise to new heights.
5 Best SEO Practices You Should Never Ignore
For many people, Search Engine Optimization or SEO is still a jargon. When we ask our clients, most of them have SEO as their first concern. The term search engine optimization is overly hyped while it can be understood pretty easily. It is obvious that every concept has its advanced areas and some basic areas as well. While we at Swat Marketing Solutions are there to take care of the advanced areas of SEO, we believe that you should get to know about a few basic seo practices that can help your website gain better rankings.
- Content Quality
There have always been debates over quality vs quantity. Here, let’s talk about quality first. Quality is the most crucial factor that search engine algorithms are defined on. A unique content with vibrant information is always preferred by the search engine bots. Yes, the structuring of your website and navigation matters too but without the quality of the content, the website or blog may not get relevant attention by users as well as search engines.
Quantity is when we post content on a regular basis. This gives an impression to the search engine that you are live and working for your users. An improper structure, hierarchy in posting the content may give a wrong impression to the search engines even when it is not so. Make sure you create quality posts on a regular basis to keep the users engaged and provide them with new information each time.
- Basic Structuring
Using the right keywords in posts and page url’s is important, as well as adding the proper meta descriptions, titles and post layout. This will make your website searchable and readable for users. Also, make sure that your posts and pages are categorically divided into menus, submenus and widget links. A proper placement of posts make them clear and understandable by users.
- Use Profile Info
Users trust a person more than a brand or logo. It is equally important to understand that popularity of the post contributes a lot to the SEO. Merging both factors together makes it a perfect post for your website. Add a profile picture, a small description and the website link to help your users learn more about you.
It is a well known fact that website posts that are bright, charming and eye catchy, will have more success in engaging the user and thereon, your content plays its role. Using high resolution images, videos and infographics will give your post a great structure and make it more appealing. In some instances an infographic image may work out better than the contextual content with the same information. Appearance is not just dependent on the images and visual content but also on the structure such as widgets, html clickable graphics and the overall web design.
By applying these 5 SEO practices you will be able to set up a good, basic and informative website.
Reach out to us for proper SEO consulting and services.
Boost your business with webinars
Online video was one of the key areas of focus for online marketers in 2015, and it is only expected to grow even more over the next few years due to the rapid growth of social media and mobile devices.
According to Bombora.tv, 95% of video content is retained by its viewers, whereas just 10 percent retains text. As a result, more and more businesses are relying on video as a key component of their online marketing strategy, especially in the form of webinars.
Webinars are online-based seminars, typically featuring one speaker on a particular topic or subject. The speaker is commonly an expert sharing advice, tips or information about a particular subject or on a product or service. Webinars can do a lot to boost your online marketing strategy, including the following:
Inform and educate consumers
Webinars are a powerful tool to let consumers learn something new, hear a new product launch or to remind them about an existing product or service. You could even let your target audience know about a new discount or promotion. Make sure you also tell the audience what your company is all about and provide plenty of information about the product or service you’re selling.
Provide a resource
A webinar can help tease a helpful resource for your target audience by providing information on a particular subject that is of interest to them. Make sure that the webinar covers a topic that is related to your business. For example, if you are a web design company, a great subject would be: “Top web design tips to generate high-quality leads.” Along with providing information in the webinar, make sure you have a call to action that leads people to a landing page. On the landing page, you could offer a free whitepaper, a free chapter of a book, or offer a discount or promotion on a product or service. Whatever resource you plan on using, make sure it relates to your target audience as well as to your company.
Improve web traffic
Along with providing a powerful resource, webinars can also help you improve web traffic. Pitch your website a few times throughout the webinar, but give your audience a reason to want to go to your site. The best place to send them is to a specific landing page, so you can most accurately measure the success of your webinar and also provide them with a place to get your resource without having to hunt for it on your website homepage.
On your landing page, you’ll want to make sure you have a call to action form for each person to fill out to gain access to the resource you’re providing. At the minimum, require at least a first and last name and email address. If you’re selling a product or service, you’ll want to include payment information fields as well.
Webinars are a great place to announce a promotion or discount on a product or service. The best place to announce these are typically at the end of the webinar. Make sure you also provide a sense of urgency, by having the product or service only available a few hours after the webinar or by saying that the discount or promotion will end at a certain time. This will motivate your customers to act quickly if they want the product or service you’re offering.
Overall, webinars are a great online tool to help you inform and educate customers, provide a helpful resource, improve web traffic, generate leads and increase sales. If you have any questions about how to conduct webinars or other online tools like SEO, social media, PPC and more to attract more leads and conversions, please feel free to leave a comment below. We’d love to help answer any of your questions.
How to write the perfect blog post
Want to increase traffic and maximize engagement with your audience? The secret to doing so is in writing the perfect blog post that will be infectious and shared all over social media. The best way to do this is by presenting the most captivating content in the most ideal way. It’s actually not as hard at it sounds as long as you follow this 5-step checklist for blog perfection:
Write a short, creative headline
The headline is perhaps the most important part of your blog post. It is the first thing people see on search engine results, on social media and elsewhere. If you don’t have an eye-catching headline, the reader will just scroll past it or click away. A good rule of thumb is to get the point of your article across in a clear, direct and creative way. Shorter is also better: Research shows that shorter headlines receive far more clicks and engagement than those that are longer.
Start off with an opening hook
Why should people read your blog post? You’ll want to address that in the first paragraph in the most engaging way possible. A good way to approach this is by thinking of your audience and what problem it will solve or how the information will help the reader. Put yourself in your reader’s shoes and think about what would engage you in the first paragraph. Also, look at examples of blog posts on the Internet to get a feel for how others do it, especially your competition.
Incorporate high-quality visuals
A blog post can reach a lot more people and has the potential to become more viral if it has high-quality visuals. Studies show that readers will be more immersed in your content as well as more likely to share it if you include visuals. In fact, the most engaging posts on social media include an image and many of them come from blog posts. Along with increasing engagement, visuals allow your audience to see what your blog post is about rather than just read about it.
Break up your paragraphs with engaging information
The best blog posts consist of information that is easy to scan and digest. Keep each of your paragraphs short and add bulleted lists, statistics, graphs, pull quotes, block quotes, interesting facts, infographics, videos and anything else that is going to make your article pop. Information in these formats will provide more credibility and detail to your post, which can hook people in until the end.
Close with a clear call-to-action
What do you want your audience to do after reading your blog post? Make sure that your call-to-action is clear in your concluding paragraph, but also does not provide an annoying sales pitch. Rather than telling them to buy a product or service or visit a web page, encourage your readers to engage with you. Provide a question and ask your readers to leave comments. You could also present a link to a poll, quiz, or even direct people to a whitepaper or ebook for more information.
Now, we will close this blog post using the final tip as inspiration. Which of the five steps above have you incorporated in your blog posts? Is there anything else you do to engage readers?
Seven things your website needs to succeed in 2016
Technology is constantly evolving and some of things that made websites successful a few years ago will no longer fly in 2016. Here are few things your website will need to succeed in the new year.
Rather than focusing on packing in as much information as possible, a better strategy for a more effective website is to make it more visual. Images and videos tend to drive in more people than any other component of a website.
Nearly everyone these days has a smartphone or a tablet. Chances are that most of your audience may even visit your site on a mobile device rather than on a desktop computer or laptop. Make sure your site incorporates responsive web design so you can reach your audience no matter what device they are using.
The most successful websites include call-to-actions, also known as CTAs. CTAs are clear messages on your site to get your audience to visit a certain web page or to perform some other action that will generate leads or sales for your company. With a CTA, you can get people to sign up for a newsletter or even download a whitepaper, while also obtaining their email addresses or any other important personal information. CTAs can also come in the forms of discounts, specials, and promotions that lead your audience to a specific webpage where they can buy products or services.
A blog with engaging content
Want a steady stream of visitors to your website? One great way to do this is by having a blog with engaging content. A blog gives people a reason to keep coming back to your site because it is a place where you can post new information about your company, products, or services. You can also share blog posts on social media channels to make sure more people see your content.
Search engine optimization
With so many websites competing for the attention of your target audience, search engine optimization (SEO) is now more important than ever before. Make sure you’re using the right keywords that people would search for in relation to your website. The keywords will need to be present in all the right places. A blog is also great for SEO because it gives your website an opportunity to have engaging content and more links from other sites, which is ranked highly by search engines. This in turn will help your site appear higher in search engine results for specific keywords.
A strategic social media strategy
Social media is now more popular than ever, but you can’t expect to drive large amounts of web traffic by simply posting anything to Facebook, Twitter, Pinterest, and other channels. Generating leads and converting those leads involves a strategic social media strategy that includes goals, objectives, strategies, tactics, action items, and a measurement and evaluation plan.
Each of the things above are what your website needs to succeed in 2016. A team of experienced professionals is required to make these items a success. If you have any questions about these things or about any other ways to improve your website for the new year, feel free to leave a comment. We would be glad to answer any of your questions and assist you.
Here are some tips for good website housekeeping.
Just like anything else, your website needs to be cleaned up every once in a while. After some time it can get cluttered and unusable if you don’t do some housekeeping. Here’s an easy to use cleaning checklist for your site:
It’s easy to throw content up on your site and then never look at it again. These are some of the easily overlooked content mistakes:
- Dates – Make sure your time stamped content reflects the current year etc.
- Broken Links – Test your links to make sure they still work.
- Employee Bios – Add and remove staff member bios as needed.
- Old Email Addresses & Phone Numbers – Change email servers recently? Make sure your contact email(s) and phone number(s) are up to date and working.
- Contact Forms – Test all website forms to confirm they are working as expected.
Make sure your design is perfect and just the way you want it. Here are some things to check:
- Website pages are compatible across browsers and devices.
- Everything is aligned.
- Text and images are optimized.
Check user experience
You get used to the way your website works. While it might make sense to you, it may not make sense to others. Enlist people who have never been on your website to see what kinks could be worked out. It’s also a good idea to have them test your competitors website. See what they are doing well and if you can incorporate that into your own site.
Test your site SEO and see how it performs. Check different web browsers and search engines (yes, there is more than just Google!). Try using 4-5 different words to describe your industry and see how each of them performs. It’s also a good idea to check Google Adwords for suggestions on highly searched words. Also, make sure you clear your browser history!
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