Non-Paid Traffic From Search
Did you know that over 90% of online experiences start with a search engine?
On Google alone, the results are around 3.5 billion daily searches. This being said, search is a valuable tool for any business and organization.
There are two types of searches, organic search and paid search. Here we discuss organic search.
Website Traffic Not Affected by Payments
Organic search is an un-paid, natural search in contract to paid searches (pay-per-click advertising). For example, when viewing a website’s Google Analytics, organic search refers to traffic coming to the site through unpaid marketing tools. These results in the search engine were not influenced or purchased by advertisers. The paid search focuses on paid rankings, whereas the organic search focuses on the un-paid.
For organic search, SWAT Marketing Solutions uses Search Engine Optimization (SEO) to optimize the visibility and rankings of a website. The advantages of organic search vs. paid (PPC) are the cost and boost of business credibility. However, they both can deliver impressive ROI.
Take a look below for a more in-depth breakdown of organic search