Research has shown that 84% of people believe what they read online. So it is just as much as personal recommendations.

With social media on the rise, its no doubt that information spreads quickly and faster than ever before. You know that this applies directly to your product or service with reviews posted by consumers and clients if you own a business. Therefore, your company’s reputation and how consumers, potential employees, and investors view it are essential. 

Negative reviews from a tweet, Facebook post, Google post and others can drastically hurt a business’s reputation as many may not even speak the truth. Therefore, online reputation management (ORM) is crucial.

Online reputation management (ORM) is the process of tracking and influencing your business’s online presence. Strategically having a great ORM strategy in place will protect your band’s reputation and provide insights.