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You already know your customers have opinions. The problem is that most small businesses collect them in the worst possible way. They send a long survey to everyone, ask vague questions, get a handful of replies, and then wonder why nothing useful came out of it. A better approach starts with restraint. You don't need […]

Beyond “Thank You” The Power of the Post-Interview Question The interview is over. You've shaken hands, or clicked “Leave Meeting,” and the first feeling is relief. You answered the experience questions, handled the awkward salary conversation, and made it through the small talk. Most candidates stop there. That's where they miss an opportunity for advantage. […]

You speak in a meeting, make a solid point, and watch it float past the table unnoticed. Ten minutes later, someone with more status says the same thing and the room suddenly treats it like a breakthrough. That moment gets filed away in your body. You start editing yourself before you speak. You soften the […]

A lot of small business owners build a Facebook presence backwards. They open the page first, upload a logo, publish a few posts, then wonder why it never turns into calls, form fills, store visits, or booked appointments. The problem usually isn't Facebook itself. It's that the page was treated like a box to check […]