How To Grow Your Online Presence with Personal Branding
Do you find your business is getting lost in a crowded marketplace full of competitors? You may be missing something that would differentiate your business from all of your competitors. It’s about “YOU”!
Have you thought about personal branding? It is a powerful marketing strategy for small businesses. It enables individuals to capitalize on unique knowledge and expertise and how to attract customers. However, personal branding should not be your only growth strategy, even though it does fill a unique niche in your overall marketing plan. It works well if you connect with people through social media channels.
So, the next question is, “how do I establish a personal brand?”
Here we list several tips to help you start your branding to make your business stand out from your competitors.
Establish Social Presence
Present your business on all social media channels, such as a few we list below:
Regular posting is critical; however, relevant content is of the utmost importance. Aim for consistency in text, look and style. Google is watching, and when it likes what it sees, it will rank you above your competitors.
Many larger companies attract many social media followers; however, the personal connection is not there. As a small business, it is vital to cultivate a local and trusted persona. Keep to your own identity, be authentic and do not try to emulate those marketing campaigns crafted by larger companies.
The fake sales pitch can be a turn-off. Allow people to get to know you and your passions, which will make them want to learn more about your business.
Tell Your Story
Now you want to know how you stand apart from the crowd? Start with an inspiring self-made success story; about you and your successes in the business. Do not forget those who inspired you and those who you inspired. This all leads to people believing in you and what your business has to offer.
Envision What Kind of Brand Fits You Best
How do you view yourself, and what effect do you have on others? Are you an A personality who is competitive and impatient with high achievement goals, or perhaps a C personality who thrives on being accurate, rational and applying logic to all you do?
Always be true to who you are and build your brand upon that. Fostering a brand that does not suit your personality can be counterproductive.
Regarding your brand, as you post on all social media channels, keep the materials high quality with consistent and informative information.
Do what it takes, have fun, leave your comfort zone and be willing to take the gamble as opportunity knocks.