- 14 Mar
Grow your online presence with personal branding
Is your business lost in a crowded marketplace? You may be overlooking something that could differentiate your business from all those other competitors: YOU.
Personal branding can be a powerful marketing strategy for small businesses. It allows individuals to capitalize on personal expertise and know-how to attract customers.
Personal branding shouldn’t be the sole growth strategy for your business. But it fills a unique niche in an overall marketing plan, particularly if you have an aptitude for connecting with people via social media. But how do you establish a personal brand? We have a few tips that can help you start branding and make your business stand out.
The first step: get a social presence.
Make sure you’re present on all social media. Launch a Facebook page. Build a LinkedIn profile. Learn how to talk Twitter-style or create Tik Tok videos. You may also want to develop and write blogs. However, remember posting regularly is key. When you write more, customers will see your content more, come to expect your posts and you will have a higher SEO rank.
Remember to aim for consistency in tone, look and style in your online branding and your printed materials.
Second, build trust. Although Madison Avenue-style marketing attracts lots of social media followers, it lacks a personal connection that’s so important to cultivate a local, trusted persona. Personal branding should not consist of an effort to emulate those marketing campaigns crafted by large companies.
Instead, be authentic. Cultivating a personal brand should never turn into a self-aggrandizing “look at how great I am” sales pitch. It should instead allow people to get to know you on a personal basis, see what you’re passionate about and learn more about your business.
Third, tell your story.
So how do you stand apart from the crowd? Build a personal brand with a commitment to humility. (This is why we didn’t use a superhero for our photo.) Start with an attitude that readily acknowledges you are not a self-made success story. There are and were many people in your life who contributed to your business and helped your enterprise grow.
Remember the neighboring businessman who gave you that first big break by referring you to a business-oriented network? And don’t forget about the customer who took the time to share the story of the excellent customer service you provided in a time of need.
Fourth, envision what kind of brand best fits you. What effect do you typically have on others? Is it a calming influence or are you a live wire who crackles with energy when you enter a room full of people? Do you see yourself as a hero or a humble servant? Remember your personal brand should be built upon your authentic self. Never try to foster a brand that is counter to your basic nature.
Above all, let others see your personal brand as you interact in your community, through high-quality printed materials, fun swag and consistent branding through all of your promotional collateral. Have fun with it, get out of your comfort zone and be willing to play up the part — zany, caring or flashy — as opportunity knocks. And definitely share your personal brand through social media channels.
If you’ve always been one with a great sense of humor, you’ll find your personal brand may catch on like wildfire among your followers.
- 01 Mar
Does your business still need a blog? You bet.
Do businesses really still need a blog?
The answer is an absolute yes. Blogs are still a great way to connect with readers, engage them in your product and information, and get them curious. In this digital world, content marketing is playing a greater role than ever before.
Consider the impact a blog may have on you, even in subtle ways. The truth is, once you publish content, it can have a lasting impact on the reader and help foster positive feelings toward your brand. Especially when they’re centered around evergreen content, blogs work with both the short- and long-tail approach to content marketing.
Needless to say, blog content can have a significant impact on people’s perception of your company, and be well worth the investment of time. Here are our top three reasons why you should put your creative juices to work to create a blog for your business.
- Blogs establish you as a thought leader. When you share your expertise in a blog post, you are positioning yourself as an authority on a topic. Blogs build brand awareness and highlight your industry knowledge. Customers like working with people who know their stuff. Once they see you know what you’re talking about, they’ll come back to you time and time again.
- Blogs increase your online searchability. When you publish a post, you get a quick boost in traffic. Over time, you reap the reward of ongoing search engine traffic because every time someone searches for a particular bit of information, your post comes up. This means you can gain even more followers and customers. Blogs can also be repurposed into other forms of content such as ebooks and presentations.
- Blogs create conversation. With comments and social sharing buttons, look for opportunities to interact directly with customers, prospects and other industry professionals. You may do this directly on your website. We love to take that conversation to LinkedIn, where longer-length content is part of the professional culture. Make your comments professional but informal. And let complainers know you’ll follow up with them offline to keep things upbeat and positive.
Ultimately, blogs are beneficial to your company. They make a bit of time to craft, but the last impact will be worth it.
Ready for a business blog? Or are you considering it? We’d love to hear your thoughts on business blogging. Tell us what you’re doing (or not!) and why. We’re here to discuss your business needs, wants, and questions.
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