Here’s why you should think before you post.

Business team looking over a file, isolated on whiteWith only a 140 characters or a couple lines of text, getting a social media post perfect is important. It can be easy to just throw something together and forget about it. This tends to be most people’s social media strategy and sadly, it’s not a very good one. Those two lines of text are extremely important and can make or break a company. Here are some questions you should ask yourself before you click post.

Has someone else read over it? When you’ve read two lines of text over and over, you’re bound to miss something. Typos are not a good thing. You lose a lot of credibility when you have the wrong there, their or they’re.

Are you the only one that thinks this is funny? A bad joke gone wrong can cause a lot of heartache. While humor is good, use it wisely. What is funny to you may not be funny to everyone else.

Does it have a photo? With a few exceptions, your post should always contain a photo. Even on Twitter, photos help increase engagement and are more likely to be looked at. Pictures draw people in. It’s going to be what catches their eye and what makes them look at your post.

Should I really post this? Does this add value? Does it align with my company? What am I really trying to say? All-in-all, make sure you think before you post!