Can you guess the most important part of a Facebook Post?

Post Blog Social Media Share Online Communication ConceptWhat do you think the most important part of a Facebook post is: the eloquently written text, the beautiful picture or the link? If you picked the beautiful picture you’re right.

It makes sense if you think about it. What catches your attention? The picture! If you have a beautiful picture showing off your product, service or company, people are going to pay attention!

According to Kissmetrics, images on Facebook receive 53% more Likes, 104% more comments, and 84% more click-throughs on links. Can you believe it? Pictures will send your engagement analytics through the roof!

Another compelling reason to include photos on every one of your posts is Facebook’s algorithm. Facebook favors posts that include photos. And the more engagement a post has, the more likely it will show up on follower’s news feeds.

The next time you go to write a Facebook post, make sure you are picking an eye-catching photo that will make your followers want to click the “like” button.