- 26 Aug
- 12 Aug
6 questions every brand must ask to visualize its target audience
The most important aspect of marketing online and on social media isn’t the quality of your images, the genius of your copywriting, or the uniqu
- 22 Jul
Facebook vs. Instagram – Which platform is best for your brand?
Although Facebook, Inc. owns Instagram, there are quite a few differences between the two popular social platforms when it comes to marketing strategi
- 09 Jul
3 unique ways to maximize the value of your brand’s social stories
If your brand has been treating short stories on Facebook, Instagram and SnapChat just like regular posts — or you’re not using the short stor
- 24 Jun
5 common design mistakes that are killing engagement rates on your social ads and pages
You don’t need to be a graphic design extraordinaire to succeed in creating your own visual elements for social media, but there are nevertheles
- 10 Jun
Short vs. long-form content: Which is best for your blog?
Have you ever considered how the word length of your blog posts can affect everything from your website’s search engine rankings to the number o
- 27 May
- 13 May
Supercharge your brand’s online visibility with LinkedIn in 3 easy steps
There are millions of company pages on LinkedIn, so if your brand isn’t already active on LinkedIn, now is the time to get started. It costs not
- 22 Apr
Are you guilty of these Instagram caption mistakes?
In spite of the popular belief that Instagram is purely a visual platform for marketers, influencers and consumers, the caption you create for a post
- 08 Apr
3 useful strategies for getting to know your target audience better
Most brands conduct thorough target audience research when they’re first starting out, but not as many brands regularly check in with their targ
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