- 12 Mar
Should you host a contest on your brand’s social channels?
It seems like everyone is hosting contests on social media these days, but some of them are surprisingly ineffective. You’d think users would po
- 26 Feb
How could the end of net neutrality affect online marketing?
The FCC repealed net neutrality in a highly contested decision that likely will influence the future of online marketing as we know it. “Net neu
- 12 Feb
Four marketing mistakes you might be making on Yelp
Every local business should be on Yelp to monitor public feedback about their products and services, but surprisingly just 1,000,000 or so businesses
- 23 Jan
- 08 Jan
Four festive ways to attract holiday shoppers on social media
The winter holidays are just around the corner, which means the holiday shopping season is already underway. Online shopping is expected to grow as mu
- 25 Dec
Four ways to organically grow your social media followers
Are you trying to increase the number of people who follow your brand on social media? Here are four ways to organically grow the number of followers
- 11 Dec
Five ways to make your e-mail marketing efforts more effective
Are you experiencing lackluster results from your email marketing campaigns? Here are several reasons why many e-mail marketing efforts fall short —
- 27 Nov
What should be the objective for your next social media campaign?
When you’re setting up a campaign on Facebook, Twitter, LinkedIn, or any other social network’s advertising platform, you’re given
- 13 Nov
Ephemeral content 101: What it is and how to leverage it in your marketing strategy
Ephemeral content is exploding in popularity right now, but too few brands are taking advantage of this unique, short-term opportunity to get in front
- 23 Oct
Four ways to attract Millennial followers on social media
The Millennial-aged audience is known for being difficult for marketers to reach — to the point where some sources have referred to them as the Hard
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