- 14 May
How can the color red influence your audience’s purchasing decisions?
Research has shown that red is one of the most persuasive colors when it comes to influencing consumer behavior. Among the many studies conducted on t
- 23 Apr
Four landing page mistakes that kill conversion rates
Whether you’re new to landing page development or a seasoned pro, there’s always room to grow your skills as a marketer. Here are some com
- 09 Apr
Four strategies for writing better calls-to-action
Whether you’re trying to gain more followers for your social media channels or want to encourage social users to click on a link, there are seve
- 26 Mar
How the principles of social influence can improve your marketing strategy
According to researcher and author Dr. Robert Cialdini, there are six proven methods of persuasion that can be used to influence others: Reciprocity,
- 12 Mar
Should you host a contest on your brand’s social channels?
It seems like everyone is hosting contests on social media these days, but some of them are surprisingly ineffective. You’d think users would po
- 26 Feb
How could the end of net neutrality affect online marketing?
The FCC repealed net neutrality in a highly contested decision that likely will influence the future of online marketing as we know it. “Net neu
- 12 Feb
Four marketing mistakes you might be making on Yelp
Every local business should be on Yelp to monitor public feedback about their products and services, but surprisingly just 1,000,000 or so businesses
- 23 Jan
- 08 Jan
Four festive ways to attract holiday shoppers on social media
The winter holidays are just around the corner, which means the holiday shopping season is already underway. Online shopping is expected to grow as mu
- 25 Dec
Four ways to organically grow your social media followers
Are you trying to increase the number of people who follow your brand on social media? Here are four ways to organically grow the number of followers
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