SWAT Insider

Four content marketing mistakes to avoid

Content marketing is one of the best long-term marketing strategies for businesses. But unlike some other forms of online marketing, content marketing

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Three ways to keep social media civil

Whether it’s a customer who’s unhappy with the quality of the product received from the company you work for or a friend who doesn’t agree with

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Three ways to use social media for word-of-mouth marketing

One of the best forms of marketing occurs when a happy customer shares their good experience with others. People trust recommendations from friends an

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Use social media to pack your next event

You’ve got an event coming up, and you want to fill every seat. How do you throw a champagne event on a beer budget? With social media! Here’s how

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The power of cute animal photos

Did you know that many of the most successful Super Bowl commercials of all time have featured animals? There’s a good reason for that. In our p

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Do small businesses need to scale back their social media automation?

As a small business marketer, you have a full plate every day. Your to-do list keeps getting longer. Thankfully, automating your social media takes a

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Four key design elements of highly converting landing pages

Do you want to increase the number of leads and conversions on your website? Landing pages can help, but they won’t necessarily generate solid leads

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Three psychological-based elements of highly converting landing pages

Along with design, there are several psychological-based elements of highly converting landing pages. If you incorporate these elements, you will help

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Three trends in web design small business owners need to know

For those of you who manage a small business, you’re likely experiencing many challenges as well as rewards. You get to provide a service or pro

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Better together than apart: How to combine email marketing and social media

When you combine forces, you become stronger than the sum of your parts. This is especially true when it comes to email marketing and social media mar

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