SWAT Insider

4 quick ways to optimize your LinkedIn Company Page

According to HootSuite research, there are more than 30 million company pages on LinkedIn. This is undoubtedly an impressive figure, except for the fa

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4 clever ways to encourage more follower engagement on social media

It’s no longer enough to simply have a ton of followers on your brand’s social media channels; you need authentic and consistent engagemen

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It’s time to appreciate email marketing again

Yes, there are plenty of flashy tools out there at your disposal, and you should certainly be using video, Instagram, Facebook and anything else you c

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It’s time for a social media audit. Here’s how to do it.

When was the last time you reviewed your social media strategy? Do you even have a strategy? Or have you been posting just to post, inconsistently, wi

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3 hashtagging mistakes that all brands must avoid

When it comes to the way you use hashtags in social media posts, what does your brand’s strategy look like? Do you use as many hashtags as possi

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The keys to repurposing your own content

What if you could give your SEO a boost, reach new audiences and expand your authority – all at once, using something you already have? That’s the

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6 questions every brand must ask to visualize its target audience

The most important aspect of marketing online and on social media isn’t the quality of your images, the genius of your copywriting, or the uniqu

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Facebook vs. Instagram – Which platform is best for your brand?

Although Facebook, Inc. owns Instagram, there are quite a few differences between the two popular social platforms when it comes to marketing strategi

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3 unique ways to maximize the value of your brand’s social stories

If your brand has been treating short stories on Facebook, Instagram and SnapChat just like regular posts — or you’re not using the short stor

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5 common design mistakes that are killing engagement rates on your social ads and pages

You don’t need to be a graphic design extraordinaire to succeed in creating your own visual elements for social media, but there are nevertheles

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