SWAT Insider

Supercharge your brand’s online visibility with LinkedIn in 3 easy steps

There are millions of company pages on LinkedIn, so if your brand isn’t already active on LinkedIn, now is the time to get started. It costs not

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Are you guilty of these Instagram caption mistakes?

In spite of the popular belief that Instagram is purely a visual platform for marketers, influencers and consumers, the caption you create for a post

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3 useful strategies for getting to know your target audience better

Most brands conduct thorough target audience research when they’re first starting out, but not as many brands regularly check in with their targ

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3 futuristic technologies that will transform social media marketing

As if lightning-fast internet access, voice activated smart home technologies, and AI-run customer service weren’t enough, there are several tec

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Two easy ways to diversify your blog’s content

Does your blog feel a bit blah lately? Are you running out of genuinely interesting or helpful topic ideas for your readers? Are your viewership stats

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4 common social media mistakes that can seriously backfire with your audience

Social media marketing practices are always changing, but there still remain some persistent problems that some marketers can’t seem to give up

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4 reasons why you can’t afford to ignore your brand’s SEO strategy

Search engine optimization is perhaps one of the most important aspects of any brand’s marketing campaign, yet many brands are so fixated on soc

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4 proven ways to stop people from scrolling past your social ads

The average attention span of an adult is shorter than ever, which makes it all the more challenging for social media marketers to capture their targe

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How to optimize your marketing strategy for people with disabilities

All too often, marketers overlook minor but nevertheless important segments of their target audience without even realizing it. For instance, if you s

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Should you use fear appeals in your social ads?

Fear appeals refer to emotionally-provocative forms of communication that psychologically motivate consumers to make purchasing decisions based on per

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