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How to optimize your marketing strategy for people with disabilities
All too often, marketers overlook minor but nevertheless important segments of their target audience without even realizing it. For instance, if you s
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- 10 Dec
Why aren’t your Facebook followers engaging with you?
Do you have a decent chunk of followers on Facebook, yet your posts continue to experience little to no engagement? If you’re wondering why you
- 26 Nov
Four mistakes to avoid while using hashtags on Instagram
Appropriate hashtag use is more of a skill than a guessing game. But all too often, marketers underestimate the importance of hashtags and simply slap
- 13 Nov
- 22 Oct
Are you setting goals for your social media campaigns?
When it comes to planning out a social media campaign, do you have certain desirable outcomes in mind before you launch, or do you simply publish your
- 08 Oct
Are you following Facebook’s advertising policies?
Facebook advertising campaigns can be a great way to promote your business. But it’s important to know the social networking site’s advert
- 24 Sep
5 reasons why you’re not attracting new followers on Instagram
Are you struggling to build your brand’s visibility on Instagram? Even if you’re making steady progress, it can be frustrating to put in a
- 10 Sep
3 useful ways to promote your upcoming event on social media
Hosting an event can be an immensely stressful but rewarding experience. Whether you’re hosting a free online webinar or a paid event at a local
- 27 Aug
Which Facebook campaign objective should you chose?
When it comes to advertising on Facebook, diversifying your campaign strategies and objectives will typically produce better outcomes than running the
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