- 09 Jul
- 25 Jun
Four easy Twitter tips you can put into action today
With short attention spans, a limited number of characters and a flood of content, it’s tough to grow your Twitter following organically. Original,
- 11 Jun
- 28 May
4 common mistakes to avoid in your social media contest
Does your brand have what it takes to run a successful social media contest? Be sure to avoid these 4 common mistakes before setting up your next cont
- 14 May
How can the color red influence your audience’s purchasing decisions?
Research has shown that red is one of the most persuasive colors when it comes to influencing consumer behavior. Among the many studies conducted on t
- 23 Apr
Four landing page mistakes that kill conversion rates
Whether you’re new to landing page development or a seasoned pro, there’s always room to grow your skills as a marketer. Here are some com
- 09 Apr
Four strategies for writing better calls-to-action
Whether you’re trying to gain more followers for your social media channels or want to encourage social users to click on a link, there are seve
- 26 Mar
How the principles of social influence can improve your marketing strategy
According to researcher and author Dr. Robert Cialdini, there are six proven methods of persuasion that can be used to influence others: Reciprocity,
- 12 Mar
Should you host a contest on your brand’s social channels?
It seems like everyone is hosting contests on social media these days, but some of them are surprisingly ineffective. You’d think users would po
- 26 Feb
How could the end of net neutrality affect online marketing?
The FCC repealed net neutrality in a highly contested decision that likely will influence the future of online marketing as we know it. “Net neu
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