SWAT Insider

3 hashtagging mistakes that all brands must avoid

When it comes to the way you use hashtags in social media posts, what does your brand’s strategy look like? Do you use as many hashtags as possi

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The keys to repurposing your own content

What if you could give your SEO a boost, reach new audiences and expand your authority – all at once, using something you already have? That’s the

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6 questions every brand must ask to visualize its target audience

The most important aspect of marketing online and on social media isn’t the quality of your images, the genius of your copywriting, or the uniqu

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Facebook vs. Instagram – Which platform is best for your brand?

Although Facebook, Inc. owns Instagram, there are quite a few differences between the two popular social platforms when it comes to marketing strategi

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3 unique ways to maximize the value of your brand’s social stories

If your brand has been treating short stories on Facebook, Instagram and SnapChat just like regular posts — or you’re not using the short stor

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5 common design mistakes that are killing engagement rates on your social ads and pages

You don’t need to be a graphic design extraordinaire to succeed in creating your own visual elements for social media, but there are nevertheles

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Short vs. long-form content: Which is best for your blog?

Have you ever considered how the word length of your blog posts can affect everything from your website’s search engine rankings to the number o

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4 innovative ways to reach Gen Z on social media

Whether you’re in your 20s or 50s, crafting social media posts and other marketing messages for a Generation Z audience can be pretty complicate

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Supercharge your brand’s online visibility with LinkedIn in 3 easy steps

There are millions of company pages on LinkedIn, so if your brand isn’t already active on LinkedIn, now is the time to get started. It costs not

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Are you guilty of these Instagram caption mistakes?

In spite of the popular belief that Instagram is purely a visual platform for marketers, influencers and consumers, the caption you create for a post

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