SWAT Insider

How to optimize your marketing strategy for people with disabilities

All too often, marketers overlook minor but nevertheless important segments of their target audience without even realizing it. For instance, if you s

Read more...

Should you use fear appeals in your social ads?

Fear appeals refer to emotionally-provocative forms of communication that psychologically motivate consumers to make purchasing decisions based on per

Read more...

Why aren’t your Facebook followers engaging with you?

Do you have a decent chunk of followers on Facebook, yet your posts continue to experience little to no engagement? If you’re wondering why you

Read more...

Four mistakes to avoid while using hashtags on Instagram

Appropriate hashtag use is more of a skill than a guessing game. But all too often, marketers underestimate the importance of hashtags and simply slap

Read more...

5 reasons why nobody likes your Facebook page

Social media marketing is expected to grow exponentially over the next several years, but Facebook will likely remain one of the biggest and best plat

Read more...

Are you setting goals for your social media campaigns?

When it comes to planning out a social media campaign, do you have certain desirable outcomes in mind before you launch, or do you simply publish your

Read more...

Are you following Facebook’s advertising policies?

Facebook advertising campaigns can be a great way to promote your business. But it’s important to know the social networking site’s advert

Read more...

5 reasons why you’re not attracting new followers on Instagram

Are you struggling to build your brand’s visibility on Instagram? Even if you’re making steady progress, it can be frustrating to put in a

Read more...

3 useful ways to promote your upcoming event on social media

Hosting an event can be an immensely stressful but rewarding experience. Whether you’re hosting a free online webinar or a paid event at a local

Read more...

Which Facebook campaign objective should you chose?

When it comes to advertising on Facebook, diversifying your campaign strategies and objectives will typically produce better outcomes than running the

Read more...