- 16 Jan
5 Ways Marketing Automation And SEO
With the transformation of marketing strategies from billboards and newspapers to online marketing, companies must now focus more on the new online marketing strategies that have risen. In general, companies will now invest in both marketing automation and SEO but will overlook the relation that these two shares. Before, explaining the relation between the two, let me explain what Marketing automation and SEO are.
What is marketing automation and SEO?
Marketing automation basically refers to a software which automates marketing actions, benefiting the employees, and making the marketing process easier. This helps to automate repetitive tasks such as email, social media, and other actions, which will lead to less human error as well.
SEO, on the other hand, is the strategy by which a website appears on the top of the search engines. Well, written content with specific keywords and the matching of the google algorithm are two things SEO takes into consideration for your website to appear on the first page of the search engine. People tend to open the websites that are on top. Therefore, for driving traffic to your site, a well-built SEO strategy is necessary.
Are Market Automation and SEO really related?
Three things are essential to reach a large number of customers and drive in the traffic- Awareness, Evaluation, Conversion. Marketing automation mainly targets the evaluation and without awareness, it is difficult to bring in leads. Here is where SEO enters the picture. Though SEO touches all the three crucial points mentioned above, it mainly targets the awareness part to reach more customers looking for the products and services by searching with the essential keywords.
Both marketing automation and SEO complement each other and must be used together to get the most benefits.
Here, let’s focus on the ways these complements each other.
Better understanding of the customer requirements
Developing a well-planned SEO strategy focusing on the important keywords and the creation of relevant ads . will generate high marketing campaigns which will convert the audience into customers.
Shield against harmful inbound links
Inbound marketing requires links in the content to improve organic search rankings. However, on occasion spam links will end on your site which will cause SEO penalties. Therefore, to avoid such malicious links, market automation will automatically notify you. You will now be able to take action against these spam links.
ROI tracking allows you to track the revenue that each keyword produces over a given period of time. With marketing automation, tracking ROI becomes easy as it tracks each and every lead, allowing you to attach each keyword with a record of prospect. This helps to put an emphasis on the keywords, rather than playing the guessing game. In determining the ROI it is important to apply both market automation and SEO.
Tracking and understanding the visitors
SEO generates leads and marketing automation handles the evaluation part. To have a better understanding of what visitors are looking for and to determine the important visitors that are increasing your sales, it is again important to apply both market automation and SEO.
Sales history helps
To enhance the sales of your products, marketing automation is the best software to use. It keeps a history of your leads and all keywords searched for. This is extremely beneficial in helping the sales department increase sales.
It is quite clear that these two compliment each other and since the market is extremely competitive, businesses should not indulge in the experiment game. With proper use of marketing automation and SEO, you can enhance your business. Iff you are looking for a professional service to provide you with the utmost of marketing automation and SEO contact SWAT Marketing Solutions today at: http://swatmarketingsolutions.com/ Watch your business rise to new heights.
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