Archive

Archive for October, 2021
  • Social media users expect quick responses

    Social media users have a reputation for being a bit on the impatient side. If you’re one yourself, that probably doesn’t come as a big surprise. Some pundits are already observing that when it comes to customer service, social media is becoming the preferred channel. But what about email? Isn’t that also a quick way to get help when your latest tech toy doesn’t work like you expected it would? ??????????????????????????

    Or what about when the air conditioner chooses the Fourth of July weekend to wheeze out its last gasp of cool air? Would you first pick up the phone and dial, or would you start sending a string of frantic text messages to someone at Trane?

    According to a recent survey, 42 percent of those using social media channels to lodge a complaint with a customer service department expect a reply to an email within an hour. One in four expect a response that same day. That’s why some pundits are anticipating social media channels will essentially become the new ‘telephone.’

    It was only a matter of time before flocks of Twitterers took their complaints to companies via social media. And why shouldn’t they? The major social media channels provide a quick, convenient way to lodge a complaint. Most social media users now have mobile phones and texting plans are popular.

    There are certainly advantages to using social media instead of a telephone. It’s handy to have the record of a chat with a company’s service representative at your fingertips. And many social media users prefer using a texting plan because those funny little abbreviations are quickly becoming the native language for millions of Millennials.

    These trends are definitely something to keep in mind when putting together your SEO strategy!


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  • 4 must-have elements in your website design

    If you’re opening a new business, you’ll want to put that virtual shingle on your website even before you hang out your signage. You’re sure to hit the mark with these four must-have elements for an SEO-optimized website. Build these into your backend and let the site hits roll! Manager working online while sitting in a warehouse office

    1. Stunning imagery. Pictures can draw people to your site. That’s why you should set aside a budget for photography. You can use stock photos, but you will also want pictures of your products, your people and your promotions.
    2. Social media. Once you have the photography well in hand, social media is the way you’ll attract those look-sees, and the good news is search engines love pics as much as your customers will. You want them to share those photos through social media, so make it easy for them to do it. Take photos of your staff doing silly things (with their permission of course). Film short videos to capture the ethos of your company and put a humorous spin on it. One caveat: Don’t pressure employees to participate.
    3. A call to action. You would be surprised at how many websites neglect this most important element of all. Make it clear, shout it out, and grab a second of a visitor’s attention. Just don’t use cheesy, low-quality animations as a way to move people to click on a link. Build-in at least two calls to action, and depending upon how large your website architecture is, you may want to set up multiple opportunities for people to access links.
    4. SEO optimization. Visitors won’t notice if you don’t have SEO optimization because they’ll likely never even visit your website. Hire a professional to produce clean backend coding — the kind that web-crawling bots love. White-hat SEO is the way to go. Steer clear of anything that smacks of spam. That’s a sure way to see a website visitor bounce away to another website.


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