- 24 May
Getting buy-in for your company’s social media strategy
Turning followers into sales starts at home. And by home, we mean the very workers who make your company so great and worth shouting about on social media in the first place.
Truth is, if you’re not getting your staff to buy in to your social media plan, you’re missing out. Social media advocacy by employees is vital to success. When people receive messages from their friends and coworkers, they’re much more likely to pay attention and trust what they’re being told. In fact, when your staff shares content, it beats company-generated content in engagement eight times over! Even better, it’s re-shared 25 times more regularly.
So now you know why you need to bring the team into the fold, but how do you do it?
It starts with the type of environment you’ve created at the office. Forcing employees is never a good idea. Instead, you want to create an ambiance in which they want to share. Staff who are engaged and happy, and who believe in the business, will be motivated to post and tweet about all the cool stuff you’re doing.
Make sure everyone is on the same page. Has your staff been trained on the social basics? Avoid making assumptions about what employees know. Get them up to speed on the various social platforms. Then provide them with clear guidelines on what they should discuss about the company.
Even the most passionate person will lose enthusiasm – and follow-through – if the process is too complicated. So keep it simple. Take the guesswork out of sharing with suggested posts, pre-written messages or even a custom app. This also ensures your employees stay on message.
An employee who’s a social supporter multiplies your marketing efforts, far beyond your Marketing Department. With a well thought-out approach in place, every team member can expand the reach and impact of your social media messaging.
- 10 May
If you’re not optimizing for mobile, you’re missing out
Mobile optimization is a huge part of digital strategy.
You’ve certainly heard about this idea before, probably with some eye-catching statistics to back it up. When it comes to shopping, Google reports that consumers spend more than 15 hours per week on their smartphone doing research on goods and services they’d like to buy. More than 90 percent of people who do such research will go on to make a purchase, and generally they’ll want to move fast, as in buying the thing within an hour.
So that’s what you stand to gain by optimizing your website for mobile. Here’s how to actually do it.
The whole process of optimization is intended to make sure that users get the best possible experience from your site. It’s easy to imagine an unoptimized website because you’ve probably experienced one. Just imagine a regular webpage built for a full computer screen that’s been crammed into your mobile — it’s an awkward presentation that leaves browsers pinching and pulling to crawl over nearly unintelligible text.
That brings us to the first big principle of mobile optimization: Keep it simple. The smartphone is designed for scroll navigation that leaves no room for cluttered pages. You don’t want to throw unnecessary items in the mix that could trip up a scrolling finger and you definitely don’t want pop-ups that are nearly impossible to close on a tiny screen.
Sizing is really key for every part of the mobile experience. Big elements placed for a desktop or tablet just aren’t going to translate to the display of most smartphones. On the other side of the coin, designs that are too small or too close together are unwieldy and frustrating to navigate, such as in the pop-up example.
By optimizing for mobile devices, you’re showing respect for your audience by meeting them where they are. That, in turn, will likely lead to higher conversions.
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