Planning is key to surviving a site redesign
Digital first impressions are everything. In fact, with your company’s web presence, you only have a literal split second before people make all sorts of critical judgments about your brand. Researchers claim It takes less than two-tenths of a second for an online visitor to form a first opinion of your brand once after landing on your website. In addition to that very tiny time frame, it only takes a couple more seconds for that visitor’s eyes to concentrate and reinforce that initial first impression.
It’s not likely you’ve done timed testing like this with your audience, but it is likely you know how successful those tests would be. Have you determined your site needs a little more attention? Here are three ways to prepare for a redesign.
1. Establish your goals
Are you looking for leads? More return visitors? Event sign ups? Newsletter subscribers? Ideally, what would your site be doing for you if it was perfectly optimized? Often times people create a site just to have a space, but they’re not maximizing that effort. Establish clear expectations for your website.
2. Identify (and embrace) your target market
Having a deep and clear understanding of who you’re hoping to reach can impact a great deal of your site design and functionality. Knowing who you’d like visiting regularly assists you in mapping out your redesign needs. Research thoroughly and develop a strategy on how to best speak to your ideal client.
3. Update your social proof
Research proves that website visitors spend as much time looking at a company’s social links as they do to the company’s logo. Be sure to include links to your company’s Facebook, Twitter, Instagram, Pinterest, G+, and LinkedIn profiles. Allow your audience to connect with you in a space where they are comfortable. The social proof that is created in these spaces are strong elements to your company’s voice and branding.
Want your Facebook page to flourish? Start here
Most businesses know Facebook is constantly tweaking its algorithm. This presents a challenge to those looking to garner exposure and attract a strong audience for their brands. Here are four tips that you might not have heard of to bump up your likes and get your message in front of more people.
- Let your personal Facebook friends know about your business page. Now that pages aren’t being seen that much organically, even by people who’ve liked them, this is a great way to introduce people to your business page without advertising. Using the @ symbol, tag your page in the post so that your friends can click right over to it.
- Do some offline relationship building. Reach out to other small businesses in your area. Get to know the owners and suggest doing some Facebook cross-promotion. Come up with a virtual event, like a webinar, which you can both contribute to. Advertise it together. After the event, share each other’s posts on your pages periodically.
- Leverage your website by adding a Facebook like button or box. This is an especially great way to develop an engaged fan base. If they’re coming from your website, they’re clearly already interested in what you offer. To make the most of these fans, be sure to post engaging content consistently.
- Add a Facebook icon, linking to your page, your email signature and your email newsletters. Email is an incredibly powerful marketing tool. Think about it: We’re all in and out of email all day long, so it makes sense to maximize that opportunity to reach people. Another way to leverage email is to share a Facebook post headline in the message that links to that post on your page.
There are lots of ways to grow your Facebook audience. These simple techniques are easy to implement. Yet they are powerful tools to increase your visibility and expand your following.
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