Archive for November, 2020
  • Want a more engaging blog? Shake up your content

    FEDChex 1If your blog is starting to feel a little tired and uninspired lately, or if you’re running out of original content to engage readers, then it’s probably time to start diversifying your content. Here are two simple ways to accomplish this:

    Shake up your content formats

    Even if you have a wide variety of topics discussed on your blog, you could be missing opportunities to reach new audience segments if you’re only posting text-based blogs with an image here and there. Let’s face it: some people don’t have the time or interest to read several paragraphs of content, which is why mixing up your content formats could help you get your brand’s message out to people who might otherwise read the headline and leave.

    Different content formats may include: video (after all, over 50% of marketers from around the world agree video content has the best ROI), listicles (think Buzzfeed-type of content but more specific to your brand), audio (podcasts are great for mobile users who tune in during their commutes), slideshows (SlideShare or Prezi are popular platforms for this), infographics (you can have an affordable infographic designed by professionals on sites like Fiverr or UpWork), and Q&A sessions with experts and influencers (great for driving their audience to your blog).

    Bring in guest contributors

    Speaking of experts and influencers: one of the best ways to freshen up your blog’s content production is by letting someone else take the reins on a subject. Depending on their background, they might have unique insight to offer what you might not have considered, which would be an incredibly useful resource for your audience. Guest contributors might even propose their own topics for your blog and encourage their audience to visit your blog (just as their guest post would likely link back to their blog/website, making it an informal partnership that’s a win-win for both of you).

  • When social media and social networking intersect

    Do you remember the last time you experienced a moment when your social media and in-person networks came together? It could have been at a trade show or just a chance meeting in a coffee shop. Either way, it’s pretty cool when these two worlds collide. We’ll bet you were even able to compliment one of their recent posts, too. This sort of synergy isn’t just good for your personal network, but for your professional one, as well.

    66985064 - two professional business people shaking hands

    In fact, bridging the gap between social media and in-person relationships can be both fun and informative. Meeting with those online connections in person present strategic opportunities to take the relationship to the next level.

    That’s why it’s important to participate in regular social-media interchanges before you attend upcoming trade shows. Think about it: your contacts can then help you promote the event! When you arrive at the trade-show event, dive right in to glad-hand the visitors that stop by your exhibit. You should have tables, furnishings and plenty of handouts available.

    When you link-up in person at trade-show events with someone who has already connected with you through LinkedIn, that relational exchange brings a synergistic element to the table. Face-to-face conversation strengthens those relationships through the act of bridging the online and in-person aspects of social interchanges. And let’s face it, it also makes you feel better about yourself when you have a digital Rolodex to refer to when meeting an online acquaintance in person. Gone are the days of forgetting about the little personal details that can make or break a business relationship.

    That’s why you’ll want to be sure to have all your social-media channels printed on your marketing collateral. Consider including a digital QR Code on every piece of literature, too. Make those connections and remember to smile. That’s the most powerful strategy of all!