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Archive for May, 2020
  • Split testing is as easy as ABC

    84009497_MHave you ever heard of the concept of split testing? Sometimes it’s called “A/B testing. Either way, the idea is simple: you take two versions of a marketing element and test them both to see which one performs better. This powerful technique has been used for decades in traditional, offline marketing. In the virtual world, it’s even more effective — because it’s so easy and fast to see how your two options are working. And it can be as simple as ABC. Here’s how:

    A great way to use A/B testing is for testing your headlines and titles. Did you know that most people, when following the news, don’t read past the headline? To find a blog title or email subject line or social media post that’ll always draw people in, you’ve got to test them. Tracking the variations post-publishing will give you indisputable evidence of which version is doing the best. That’s the one you use going forward.

    Because Facebook ads are a relatively inexpensive form of advertising, you might be tempted to throw up ads haphazardly. But don’t do it. Don’t let even a single dollar go to waste. Facebook makes split testing your ads super easy, and you can really refine each test. Try creating two versions of the same ad — first with different headlines and then with different images. The resulting best performing ad will be a sure winner.

    Creating trackable links is another way to do your A/B testing. This works on most social media platforms. Create a custom URL for each variation you’re trying out. With free services like Bit.ly, you can create a shortened link with a customized name so you know which version is getting the most clicks. Make it easy to tell which is which by adding “A” and “B” or something similar to the names. This makes it simple to determine which posts are the strongest.

    The bottom line is that adding A/B testing does more than confirm your digital marketing decisions. It also gives you valuable insight into your audience’s mind — which benefits your offline marketing efforts, too!


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  • A fun — and useful — game to play with Google searches

    close up of hands with magnifier on smartphoneHere’s a fun game to play. Hop on to Google and let it try to guess what you’re searching for. The results can either be hilarious, disturbing or a little bit of both. In the spirit of this game, we decided to see if it had any practical applications for websites. We typed “My website is” into the search bar and these are the suggestions Google gave us:

    My website is down
    One of the most common reasons for a website to go down is a coding error. Bad coding can cause a lot of headaches because there are millions of lines of code that go into making a website, and one simple mistake could shut down the whole website. With so many lines of code, there’s a lot of room for error, and it’s bound to happen sometime. If your website goes down, give us a call and we can help get you back online as quickly as possible.

    My website is slow
    The number one perpetrators of slow websites are photos. Most photos on websites are unnecessarily large or their resolution is too high. Another culprit is bulky and useless code. This can be fixed by talking to your web developer. A few simple changes can make a big difference.

    My website is not showing up in Google
    This is a search engine optimization problem. The best way to fix this problem is to embed certain key words into your website.

    My website is not loading
    To make sure we clear this one up: check the Internet connection. When your Internet connection is down or slow, it can cause websites to not load properly. Another thing to try is switching web browsers. If both of these things are fine, there could be a problem with the hosting server. Give your web developer a call or, if you know who to contact, get in touch with the web hosting company.

    These were just a few of the top Google-searched phrases about websites. Let us know what funny or insightful results you get when you try it.


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