SEO is a timeless necessity for any business
Here’s a bold prediction. Even if you stumble across this post in the year 2040, it’s likely SEO will still be a deciding factor in your company’s success. Sure, the world will look like a different place, but the ability to put content related to your brand in front of people will always be one of the most important steps you can take if you want to remain competitive.
SEO, or Search Engine Optmization, is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic”) search results. In short, the more effective your SEO strategies, the easier it will be to find your website when it’s searched online.
SEO is a buzzword that never goes out of style. Your understanding of it, how it works, and why it works may be hazy, but inevitably, as a business owner, you know you need it — and that you need it to be good. And even though you know you need it, you may not know why.
That’s where we come in. Here’s an overview of five solid reasons you need a SEO strategy for your website.
1. It’s always worked, still works, and will continue working.
The efficiency of SEO has been questioned over time, but its validity still stands. While Google algorithms continue to evolve, your rankings will still improve when the proper SEO strategies are utilized.
2. SEO never sleeps.
Even your most dedicated team member has to recharge at some point, right? Not even your social media can be in absolute real-time 24 hours a day. Good SEO is a tool that functions for you around the clock ensuring you have ideal traffic to your site and qualified leads pouring in.
3. It’s a solid investment.
There’s a joke that goes, “Where is the best place to bury a body? On the second page of Google.” In other words, if you’re not found in the first page of results from a search engine, you might as well not even exist, right? Investing in a solid SEO strategy can ensure your visibility is good and stays good. In comparison to many other internet marketing activities, the budget expense for this is very cost-effective.
4. Everyone is looking online.
A huge majority of consumers are checking product reviews online prior to purchasing. If they’re looking for services, they’re doing their research as well. Ensure your organization is visible both via desktop and mobile devices. More than 75 percent of consumers don’t leave the first page of search results. Are you capturing your audience where they’re looking?
5. Everyone’s doing it.
Chances are, your competitor has SEO tactics in place. Chances are, ALL of your competitors are working at it. Don’t sweep it under the rug. Make a concerted effort to increase your brand awareness, connectivity, and searchability to ensure your competitors can’t box you out.
Give your marketing strategy the human touch with personalization
If you’re looking for a powerful marketing strategy that’s easy to do, look no further than personalization. Tailoring your messaging to individuals makes you very appealing to customers.
Here are three ways to do it.
First, personalize every communication. For example, go beyond using first names in email messages. Use the demographic information you have to offer specials or programs based on their individual information, like location or age.
Next, use social media to actually socialize. Don’t think of social media as a sales channel. Engage your customers and potential clients online through conversation, sharing and just being in touch. Nothing is more personal than receiving a direct response from a company. Talk to your audience about their concerns. Ask how you can help them achieve their goals. Solicit feedback about your products and services. This is a great way to interact one-on-one with people.
Finally, encourage your customers to use your app. If someone has your app on their phone, it’s important to them – or they wouldn’t have taken the time to download it. But people are busy, so it’s smart to re-engage those who may have abandoned the app. Send an email reminder to customers who haven’t used the app recently. Include a pop-up within the app that displays updates and new content. Use their first name and keep it casual, so you’re like a friend rather than a corporation.
Personalizing your messaging will help you engage with your audience – and turn them into a devoted fan base.
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