- 25 Feb
4 common social media mistakes that can seriously backfire with your audience
Social media marketing practices are always changing, but there still remain some persistent problems that some marketers can’t seem to give up on. If you’re concerned about potentially driving away your followers with well-intentioned but poorly executed marketing gimmicks, then here are the 4 most common mistakes you should avoid at all costs:
Same Posts on Every Platform
Do you post the exact same image and copy for posts on different social media platforms? Even if you change the copy or image, your followers will likely notice and unfollow you on one or multiple social channels if they perceive you’re not offering them unique content on every platform.
To avoid this dilemma, make sure you come up with fresh content for each platform. Even if you’re promoting the same product or blog post, write up new copy and find a new photo for each social website you post on.
Minimal Engagement with Followers
How often do you reply to followers’ messages, posts and comments that tag your brand on social media? If you’re not responding to at least 50% of your follower engagement, then you’re likely missing out on valuable opportunities to foster consumers’ relationship with your brand, extinguish customer relations fires before they bad-mouth your brand/products/services online, and organically grow your word-of-mouth marketing channels.
Don’t let your followers feel neglected, even if you’re too busy to respond to each person who comments on your page or post. If need be, hire someone else to manage your pages to ensure each and every customer always feels a personalized connection with your brand.
Too Much Hype, Too Many Sales Pitches
Even the most dedicated brand followers will grow tired of seeing the same flashy “SALE!!!” signs and messages telling them to “HURRY – TIME IS RUNNING OUT” if this comprises the majority of your social media posts. There’s a time and a place for deploying copy with elements of scarcity and urgency, but you should use these marketing tactics sparingly to avoid driving your followers away.
For instance, 1-2 posts per week (maximum) should urge your followers to click on a link or buy something. The rest of your posts should be informative, entertaining, or engaging – no sales, no rush, no hype. This is key to developing a highly targeted audience of potential customers who won’t flee your pages within days of following you because your posts will no longer overwhelm them with loud and obnoxious sales messages anymore.
On the flip side of having too much hype, it’s perfectly possible that you may be underwhelming your audience. If your usual call-to-action is something like “look at our website please,” “download a copy,” or “buy it now,” then you might be experiencing low engagement and conversion rates simply because your calls-to-action are too dull.
There needs to be some spark of excitement to drive potential customers to your website, which is why it’s so important to split-test ads with different calls-to-action: to see which CTA is most effective in capturing their interest and enthusiastically guiding them to the finish line, which is the checkout or download page on your website!
- 11 Feb
4 reasons why you can’t afford to ignore your brand’s SEO strategy
Search engine optimization is perhaps one of the most important aspects of any brand’s marketing campaign, yet many brands are so fixated on social media and influencers that they neglect the data-driven, search engine side of their marketing strategy. This isn’t to say social media isn’t crucial to any brand’s success online, of course – rather, there’s not enough emphasis placed on SEO compared to other marketing channels that are easier to understand and implement.
If you’re hoping to boost your website’s ranking in the search engines and revitalize your brand’s reputation on reviewing platforms like Google, Yelp and Facebook, then here are four things you should prioritize in your 2019 marketing campaigns:
Grow Your Presence with Directory Listings
Directory listings are just like phone books, except they’re in a digital format. These allow potential customers and business partners to easily find your business, while also creating more backlinks for your website. There are more than 160 directories online today, and so many brands miss out on this super simple opportunity to expand their network and boost their online visibility. Don’t make this common mistake. Be sure to add or update your brand’s information in the top 100 business directory listings as soon as possible.
Save Money on Paid Search
Why spend hundreds or thousands of dollars each month on paid search when implementing a more in-depth SEO strategy could bring in much more traffic for a fraction of the cost? When a brand’s blog begins to optimize articles for keyword searches, it increases the likelihood that you’ll drive more traffic to your website. Researching the best short and long-tail keywords and including these in both your regular website content and blog articles is one of the best ways you can boost your online visibility while saving money on paid search.
Revive Your Brand’s Reputation Online
Did you know that many brands are unaware or indifferent to their company’s reviews on platforms like Yelp or Google? Letting reviewers take the reins when it comes to your brand’s reputation management is a terrifying strategy for anyone hoping to grow their business because customers with bad experiences are more likely to leave reviews than customers with positive experiences.
This means you could be losing customers to competitors who are much more in-tuned with their reviewers’ needs and concerns, which involves monitoring your brand’s reviews and responding to customers in polite, professional ways. A new SEO strategy that encourages satisfied customers to leave honest reviews and professionally manages reviews from unhappy customers is absolutely necessary in 2019!
Even the best marketing strategies can fail from time to time. Why is that? Typically, marketing strategies fail because they ignored key analytics that could’ve informed the brand about which ad copy and images were working and which ones were performing poorly. If you’re not closely analyzing various ad metrics, then you could be unintentionally producing and promoting ineffective campaigns. Fix this by learning how to analyze SEO and social media metrics or hire a professional SEO strategist or agency to do it for you.
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