Archive for December, 2017
  • Four ways to organically grow your social media followers

    20763282 - social media followersAre you trying to increase the number of people who follow your brand on social media? Here are four ways to organically grow the number of followers you have on Facebook, Instagram, and Twitter:

    Post regularly. The worst thing you can do while trying to grow your social media presence is not post on a regular basis or post at odd hours when nobody is paying attention (or is awake). Social media experts tend to agree that you should strive to post at least three times per week. By posting more consistently, you’ll be able to gain new followers and avoid losing existing followers who might leave if they perceive you don’t have much to offer.

    Like or follow other accounts. On Instagram, a common tactic for attracting new followers is to go out and find them yourself. The best way to accomplish this is by checking out other users’ posts that include a hashtag you’re trying to target with your own posts and liking a few posts for every user you’re trying to reach. You can spend 30-45 minutes per day doing this. Don’t forget to leave a comment here and there on posts because users perceive this as much more valuable (since there is slightly more effort involved than just clicking the heart button) so they’re more likely to engage with you.

    For instance, if you sell vegan-friendly candles, then you might check out #vegansofig and like several photos from users who also use this hashtag. By liking several posts and perhaps leaving a comment or two, users will take notice and likely go check out your own Instagram page out of sheer curiosity. This tactic is much more active than simply using relevant hashtags because your Instagram account name will appear several times in the notifications lists of people who are in your target audience.

    Research the most relevant hashtags. This isn’t to say that hashtags are no longer useful, of course. The problem with hashtags is that you’re competing with many other users. Make sure you’re using the most relevant hashtags with your content.

    There are several free hashtag analytics tools you can use to track which hashtags perform best for your industry, and these tools also can help you discover new hashtags that have low to moderate use among other social media users (the lower the frequency, the longer your post will appear towards the top of the list in a search). You also should mix up the hashtags you use to determine which ones perform best for the purpose of acquiring more followers. Additionally, you should strive for variety in the number of hashtags you use for each post. Instagram, for instance, maxes out at 30 hashtags per post, but you should use less than 20 hashtags for best results so that your post does not appear cluttered. Include several spaces between your caption and hashtags to avoid letting hashtags overwhelm your central message.

    Engage with current followers. This advice applies to all platforms that utilize hashtags. If you’re not engaging with your current followers (e.g., liking their comments, responding to comments/messages, publishing the occasional shout-out post to demonstrate your appreciation), then new followers will likely take notice and leave sooner than if you dedicated more time to building relationships with your followers. Yes, it requires extra effort, but that effort can go a long way when it comes to retaining and attracting followers on social media.

  • Five ways to make your e-mail marketing efforts more effective

    39219691 - concept of sending e-mails from your computerAre you experiencing lackluster results from your email marketing campaigns? Here are several reasons why many e-mail marketing efforts fall short — and what you can do to get more people to open and read your e-mails:

    Your headlines are boring. Some headlines entice you to open an e-mail right away while others get sent to the trash without a second glance. Provide a compelling reason for your e-mail recipients to read your e-mail.

    Your first sentence is weak. A weak introduction to your e-mail can lead to fewer conversions and more opt-out requests. Generic greetings that refer to subscribers as “Subscriber” or “Friend” aren’t as persuasive as implementing an email program that includes the recipient’s name. Above all, the first sentence needs to provide a reason to keep reading.

    It’s All Text. If you have a great headline and introduction, you might still lose out on getting readers to take the next step, such as visiting your website or completing a requested action. The trick is to keep their attention by giving them something more to look at than just text. A professional image of your latest product or even the image from your newest blog post is more visually compelling than an email bogged down with too much text that nobody has the time or desire to read.

    It has no call to action. Even with an image, a good headline and clear copy, you could lose out on conversions if you forget to include a strong call-to-action at the end of the email. It should be extremely clear and easy to follow (such as a big button that says “Click Here to Learn More!”) so they don’t have to go searching for the point of the email. You’re not emailing them just to send some information their way – you want them to do something with that information, whether it’s visiting your website, online shop, or blog, or even going to your social media pages and following you there. Regardless of what you want your readers to do, make sure the call-to-action is in plain sight so they don’t miss it and delete your email without any follow-up action.

    You’re not building your e-mail subscriber list. Make sure your social followers are aware of your e-newsletter’s existence and benefits (they won’t sign up unless you answer the “what’s in it for me?” question). Put your “Subscribe to Our Newsletter!” box in an easy-to-find location on your website or invest in a program that will create pop-ups that encourage people to sign up for the newsletter, especially if they’re about to exit out of your website.