Three psychological-based elements of highly converting landing pages
Along with design, there are several psychological-based elements of highly converting landing pages. If you incorporate these elements, you will help to change the behaviors and attitudes of your online visitors.
Here are three key psychological-based elements you should start paying attention to in regards to your landing pages as soon as possible:
1. The words of happy customers matter
Your product or service may be fantastic, but your audience may not trust your word for it … at least not right away. Adding testimonials and positive reviews of what you’re selling on your landing page will help encourage more people to buy.
2. Try before you buy
According to multiple studies, people tend to research a product online before they purchase. You can help your audience make a decision quicker by providing samples or video demonstrations of your product or service. This will allow them to see and experience what you are selling first and motivate them to purchase it if suits their needs and interests.
3. Urgency and scarcity
Understanding human psychology and predicting the behavior of your audience is crucial to making your landing page a success. If your product or service is available in abundance, chances are you will get not many purchases, if any, at all. Offering your product or service for a limited time or even a discount for only a certain number of days will help motivate people to make decision and purchase quickly.
Each of these psychological traits can make a tremendous difference in making a successful landing page that generates leads and conversions. If your customers are happy, love trying your product or service, and feel urgency and scarcity about the product or service, then you will see more customers willing to purchase. These psychological traits are a natural part of who we all are and leveraging them correctly will bring in far more sales to your company.
If you have any questions about these elements, leave a comment below.
Three trends in web design small business owners need to know
For those of you who manage a small business, you’re likely experiencing many challenges as well as rewards. You get to provide a service or product that meets the needs for your local community and you can even help larger companies. You also may have limited resources and a tight budget to work with, which can affect your productivity.
The good news is just about any small business can afford to design a website that leaves a powerful first impression on viewers. Following the right trends is key since the attention span of your audience is short and there are many other sites competing as well. According to a study from the Missouri University of Science and Technology, a person’s eyes takes about 2.6 seconds to focus on a specific element of a webpage when it loads. Having fast page speeds are important to keeping your audience on your site and making sure your web design is easy to scan and read is imperative.
Web design is constantly evolving, so it is important to stay on top of the latest trends. Here are the three of the top trends to look out for:
Motion user interface (UI) is on the rise
More and more sites today are starting to have a life of their own through motion and animation features, which are only expected to increase at a rapid pace in the future. Your site will best benefit by having a fluid motion across all of your web pages. Video is also essential because it engages the user better than just text and images.
More sites are relying less on custom code
Professional web designers can now set up a new website for you faster than ever before, thanks to templates and innovative tools. These capabilities will allow you to have a beautiful site in a fraction of the time that it used to take when web designers relied heavily on code.
Internet of Things is becoming more of a reality
Web development these days is taking an innovative turn as the Internet of Things (IoT) is allowing websites to be even more interactive with audiences wherever they go. According to Technavio, IoT is expected to grow by 31.72 percent by 2019. This is due to the explosion in smartphones, tablets and other mobile devices and research shows they will pass 17 billion in the next five years. In addition, at least half of IoT development will come from startups only in business for less than three years.
If you stay on top of these latest trends in web design, you will have more opportunities to reach your customers online. If you are not implementing these trends, start doing so as soon as possible or you will risk being behind the competition.
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