Archive for April, 2017
  • Better together than apart: How to combine email marketing and social media

    57555470 - better together connection corporate teamwork conceptWhen you combine forces, you become stronger than the sum of your parts. This is especially true when it comes to email marketing and social media marketing. We’re all doing both, so it makes sense to integrate them. And the good news is that it’s not hard to do.

    Start with Facebook and add an email sign-up option to your page. This call-to-action allows you to leverage the hard work you put into Facebook. Your fans like what they see on your page, so they’ll probably like what you share through email. Give them a way to sign up for your list.

    Include social sharing buttons in your email messages. This option is usually available through your email service provider, so take advantage of it. And be smart about it. Don’t make your buttons so small it’ll take a magnifying glass to see them. Think mobile-friendly and make them large enough that a reader can tap them with their finger.

    Turn an unsubscribe into a social follower. When someone opts to unsubscribe from your email list, give them the option to follow you on social. That way, they can stay up-to-date with your products and services without having their inbox overrun.

    Cross-promote your content. Drive an email subscriber to a Facebook contest or a Twitter chat. Invite social followers to subscribe to your email list.

    Now it’s your turn. Are you combining your email marketing and social media marketing efforts? What are your best tips to grow your audience in each channel?

  • Words matter, especially when it comes to your website fonts.

    52403785 - lastest article webpage advertising announcement conceptEvery website needs great content and a lot of it on every page in order to rank well on search engines and provide value to visitors. An important part of making this content successful is the font you use for the body text as well as your headlines. If you choose the right font, you can increase the likelihood that your target audience will read your content and follow through on a call to action. If you use the wrong font, you will make it hard for your audience to read your content and they will likely leave your website in seconds.

    So, how exactly can you make sure you select the right font and keep your audience hooked? Follow these tips to ensure you won’t make a mistake:

    Use a standard font: A majority of the problems with website fonts can be avoided if you select a standard typeface such as Times New Roman, Helvetica, Arial, Tahoma, Verdana, Cambria or Calibri. There are many other fonts that are similar to these as well. Whichever one of these you select, make sure it is one that your audience is used to seeing all over the internet.

    Select the right font color: While you may think that light blue or hot pink font is appealing and possibly a great fit for your brand, it will be hard for your readers to see. A black font is typically the best color to choose and for good reason. Black is used by more than 90% of websites because it is the easiest to read.

    Choose a legible font: When selecting a font, make sure it is completely legible. Some fonts will have fancy styles for certain letters and this may make it more difficult to read. Instead, use a font where every letter is easy to see without guessing.

    Use an appropriate font size: There are many articles written on font size and some advocate for a smaller typeface and others say it’s best to use a larger one. It is usually best to not have your font smaller than 12 pt and no larger than 16 pt. The size you choose within this range depends on your audience and what they expect to see. If you are not sure, test out the size within this range that looks the best to you and stick with it for at least two weeks. Then, switch to a different size and see if your analytics changed. This will help you to compare and determine the correct size.

    As you can see, selecting a font is a work of art. You need to know all of the right tips and tricks to select the ones that will be the best fit. Following the tips above will help ensure your fonts are legible and attractive to your audience.

    Which fonts do you use on your website? Let us know by leaving a comment.