Archive for March, 2017
  • Going Viral: Give luck a hand by stacking the deck in your favor

    54686630 - 'go viral' on enter keyboardEvery marketer wants their content to be a hit and “go viral.” Viral content gets your brand in front of huge numbers of people, which can result in an impressive boost to your bottom line.

    There’s no set formula for making your content go viral. A lot depends on luck. But there are some things you can do to push your content in the right direction and increase the chances of your content going viral.

    Make a connection. Emotions are what motivate people to act. So making an emotional connection is a powerful way to influence behavior. When crafting your content, strive to make it resonate with your audience by incorporating emotional imagery and words. People will want to spread your message.

    Partner with influencers. Find influencers by researching well-known blogs in your niche or tracking popular hashtags on Twitter. Before reaching out to influencers, comment on their blog, share their content, include them in a round-up post or thank them for their insights on social media. Once you’ve established a relationship, message them to let them know you’ve created content they might like. If they like it enough, they might share it with their followers.

    Opt for imagery. Posts with images or video are more likely to be shared. It’s easier to create an emotional connection (see above) with visuals. Plus, people retain more information when content is paired with visuals. Create an infographic, turn a PowerPoint into a slideshow, or use your smartphone to record a behind-the-scenes video.

    Not every piece of content you craft will become a viral sensation. But when you include these approaches in your content strategy, you’ll help turn the tables in your favor and improve your chances of going viral.

  • 3 tips for building your business with LinkedIn

    12374341_SLinkedIn, the business-oriented social networking platform, is still being overlooked as a prime way to strategically grow your business. It’s time to change that.

    No matter what your industry, LinkedIn can provide you an opportunity to connect with potential leads and other like-minded professionals. The average household income of a LinkedIn user tends to be higher than users on other social spaces, proving that those you connect with on LinkedIn ‘mean business.’

    Would you like to begin optimizing the time you spend in this highly optimizable space? Here are some tips to get you going in the right direction.

    1. Complete Your Profile

    LinkedIn will prompt you for the information needed to fully flesh out your profile. Be strategic about the wording you use and ensure that you’re using the proper keywords for your industry. Use a professional headline, be thorough in job titles and descriptions of experience, and optimize your summary and interests. Be sure to upload a current headshot with a professional tone.

    2. Connect, connect, connect.

    Connect with professionals already in your arena, but consider also using LinkedIn like a live networking event. Introduce yourself to people, find connections that are linked to other users you’d like to get to know. Ask for introductions. Customize every LinkedIn connection request that you send. Join groups on LinkedIn that are part of your industry. Join in the conversation.

    3. Become a Content Marketer with LinkedIn Pulse

    LinkedIn’s publishing platform gives you the ability to create unique content and to become a thought-leader and influencer in your industry. Create original and compelling content and share it with your networks.

    LinkedIn is so powerful thanks to the professional connections that are at your fingertips. You won’t regret taking the time to make sure your presence is strong and professional. If you’d like some help, SWAT Marketing Solutions is here!