Can you guess what one of the most underutilized online marketing tools is?
Can you guess what one of the most underutilized online marketing tools is? It’s email!
The most ironic thing about it, however, is that Email Marketing can be the most powerful tool to get messages to your audience. This is especially true if you are using it effectively. Using it to its full potential isn’t too complicated and there are really only three things to it!
The first is an attention-grabbing subject line. Pique their interest. Give them something they can’t resist. A good way to do this is something most marketers wouldn’t think of doing, and that’s using the reader’s name in the subject line! It makes the message feel more personable and readers will respond better when they feel a message is being sent specifically to them. Your click rates will skyrocket!
You’ve gotten them to open your email. Now what? Well, now you have to give them engaging, creative and interesting content. If they don’t like the content of the email, you can bet on them never opening another email from you again. It’s that important. Give them something worth their while, but keep it short and sweet.
The third thing every email needs to have is some sort of media. This could be a photo, a gif or a video! This will keep them in your email longer because it will catch their eye. People also connect more with visuals and hopefully, in turn, with your company!
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How to get your employees on board with your company’s social media strategy
Turning followers into sales starts at home.
If you’re not getting your staff to buy in to your social media plan, you’re missing out. Social media advocacy by employees is vital to success. When people receive messages from their friends and coworkers, they’re much more likely to pay attention and trust what they’re being told. In fact, when your staff shares content, it beats company-generated content in engagement eight times over! Even better, it’s re-shared 25 times more regularly.
So now you know why you need to bring the team into the fold, but how do you do it?
It starts with the type of environment you’ve created at the office. Forcing employees is never a good idea. Instead, you want to create an ambiance in which they want to share. Staff who are engaged and happy, and who believe in the business, will be motivated to post and tweet about all the cool stuff you’re doing.
Make sure everyone is on the same page. Has your staff been trained on the social basics? Avoid making assumptions about what employees know. Get them up to speed on the various social platforms. Then provide them with clear guidelines on what they should discuss about the company.
Even the most passionate person will lose enthusiasm – and follow-through – if the process is too complicated. So keep it simple. Take the guesswork out of sharing with suggested posts, pre-written messages or even a custom app. This also ensures your employees stay on message.
An employee who’s a social supporter multiplies your marketing efforts, far beyond your Marketing Department. With a well thought-out approach in place, every team member can expand the reach and impact of your social media messaging.
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