Archive for June, 2016
  • Five reasons why your website is not generating leads

    17100924_SMore than 20 million shoppers are now online and with thousands of websites competing for their attention, it’s likely that you may not be reaching people in the most effective ways possible. There are many factors that can prevent your website from generating leads. As you examine your website, be sure to watch for these common mistakes:

    Complicated design

    How is the navigation on your website? Can your visitors easily find your landing pages as well as your products and/or services pages? If your website is too complicated and people can’t find what they’re looking for, you’ll need to do a redesign.

    No clear call-to-actions

    When people visit your website, what do you want them to do? Having clear call-to-actions are crucially important to generate leads and it can be done through a variety of ways. Some popular call-to-actions include an email newsletter sign-up, a contest, a giveaway, a whitepaper, an ebook, or a discount or some other kind of promotion. Make sure the call-to-action is easily visible through a button above the fold on your homepage or landing page.

    No email marketing plan

    Believe it or not, there are companies that still do not email their customers regularly. Sending out an email at least once a week is a great way to continually receive new traffic on your website. Your traffic, however, will only grow if you add more email subscribers daily. A good way to do this is by occasionally offering something for free like an ebook, a whitepaper, or a contest or prize giveaway.

    Low or no social media or SEO presence

    If you’re not receiving much traffic on your website, you’ll need to take a good look at your social media and SEO efforts. Social media can help bring in a steady stream of visitors as well as more engagement to your site, especially if you’re offering something your audience wants. Along with social media, you’ll need to make sure your website is driving enough organic traffic for targeted keywords on search engines. SEO will bring in more traffic than even social media and PPC combined if it is done correctly.

    Lack of landing pages

    Many company websites are missing landing pages, which are crucial for online marketing efforts. Landing pages drive consumers to your call-to-actions so they don’t have to hunt through the navigation on your homepage to find the ebook, whitepaper, giveaway, contest, or promotion you are offering. Landing pages will also help you capture more email addresses and accurately measure online traffic.

    As you can see, there are plenty of things that can prevent the success of your website. Make sure you’re avoiding the things mentioned above so you can drive more online traffic.

    Do any of these five things accurately describe your website or do you have any other questions about how to generate more leads online? If so, leave a comment below.

  • 3 tips for adding video to your online marketing mix on a budget

    21503128_SNow that high-speed Internet is the norm, there’s no reason to leave video out of your online marketing mix. In fact, 88 percent of businesses report that video is an essential part of their marketing strategy. Here are three tips for DIYing engaging videos that’ll win you customers without wiping out your funds.

    Take viewers behind the scenes. Success online is as much about authenticity as anything else. People want to see the real you. What better way to give them a glimpse of that than by sharing behind-the-scenes video? And it doesn’t have to be fancy. Use your smartphone to record preparations for an event or your employees volunteering for a charity. This kind of video bridges the distance between your brand and your customer by helping you connect with your audience on a personal level.

    Make sure your audio is good. All that authenticity will be wasted if your audio is bad. People may be tired of slick marketing materials, but they want to be able to hear what’s being said. Unpolished shouldn’t equate to unintelligible. Listen for pops, hisses or echoes in your video. Project your voice and think about investing in a USB microphone. Blue Microphone’s Yeti and Snowball models are two good options that aren’t overly expensive. Audacity is a free editing software that has an easy-to-use tutorial. Making so-so audio superb doesn’t take much, but the payoff is huge.

    Master your message. Always keep in mind that your video isn’t about you. It’s about your client. Put yourself in your customers’ shoes and think about what they’d like to see, hear and learn about your company. Deliver value and make it personal.

    Creating great video content isn’t as simple as just hitting ‘record’. But it doesn’t have to be overly time consuming or expensive. Even on a budget, you can produce an engaging video that builds your brand and converts viewers to clients.