Archive for April, 2016
  • How to use video to boost your SEO

    36891926_SEvery business wants to be on the first page of Google. Success depends on being able to get in front of as many potential customers as possible, so it makes sense to do everything you can to reach that sweet spot. Search Engine Optimization (SEO) is what gets you there.

    Video is one SEO strategy you may not be using. If not, you definitely want to add it to the mix. Video is a great way to improve your SEO, and it’s only going to grow. According to Cisco, nearly 70% of consumer Internet traffic will come from video by 2017.

    The first step to getting an SEO boost from your videos is posting them on YouTube. YouTube is owned by Google, so its content naturally ranks higher. YouTube is also the second-biggest search engine, behind Google.

    To maximize this opportunity, make sure your YouTube videos are optimized with the appropriate title, description, keywords and tags. Use the YouTube Keyword Tool to find the keywords and topics people type into the search box, and include those keywords in your title. Incorporate them into your description, too, and include a link to your website. Instead of using the screenshot that YouTube automatically generates, customize your video’s thumbnail image so it makes the best impression.

    Finally, don’t make the mistake of posting your video only on YouTube. Blog about it. Share it on Facebook, Twitter, Tumblr and Instagram. Include it in an email blast. Video is inherently shareable. According to HubSpot, 54% of senior executives share work-related videos with colleagues on a weekly basis. And having “video” in the subject line of an email increases click-through rates by 65%.

    Getting to the first page of Google is just the beginning. Keep posting quality content, including videos, to maintain your hard-earned ranking.

  • Attract more web visitors with a social media giveaway

    45076829_SAre you not seeing much engagement on your website lately? Well, then it’s time to shake things up and a great way to do that is through a social media giveaway.

    Giveaways provide a reason for your social media followers to be excited about coming back to your social media accounts. Plus, they also give an opportunity for new people who have never interacted with your organization a chance to become acquainted and see what you offer.

    Another perk of giveaways is you can turn your social media engagements into leads, which can ultimately increase online traffic as well as sales.

    So what are you waiting for? Here are some of the most popular online platforms for giveaways as well as some strategies you should consider.

    Social media giveaway platforms

    Consider using one or more of the following promotion platforms for social media giveaways.

    • Woobox
    • GroSocial by Infusionsoft
    • Wildfire
    • Rafflecopter
    • Shortstack
    • Heyo
    • LeadPages

    Strategies for effective giveaways

    Sweepstakes: A sweepstakes features one or more prizes that either one person or several people can win. To enter, each participant will need to provide at least their name and email address.

    Photo contest: For this type of contest, the person entering will need to submit a photo in order to enter for a chance to win a prize. Facebook and Instagram are the two most popular social media channels for this type of contest because they are highly image-based.

    Video contest: This type of giveaway is similar to a photo contest, but instead of submitting an image, the participant will need to submit a video. Video contests may receive less submissions than a sweepstakes or photo contest due to more time invested to enter the giveaway. To ensure success, all details should be given in the company rules section.

    Free ebook, whitepaper, or template: Don’t really have a prize to give away? Consider offering a resource that your audience may be interested in, such as a free ebook, whitepaper or template. Make sure that the content is engaging and useful to your audience. For example, if you’re a social media company, you may want to have a social media strategy template that your fans can download. Be sure to also create a landing page in a Facebook tab or on your website where each participant will have to give their email address in order to download the ebook, whitepaper or template.

    Hopefully after seeing these strategies and ideas for giveaways, you’re excited to start implementing them for your company. While you could do it yourself, hiring a trusted team of professionals who have managed several successful social media campaigns will ensure your best chance of success.

    Are you in need of someone to help manage your social media giveaway efforts? Do you have any more questions on how to conduct a successful social media giveaway? Let us know by leaving a comment.