Boost your business with webinars
Online video was one of the key areas of focus for online marketers in 2015, and it is only expected to grow even more over the next few years due to the rapid growth of social media and mobile devices.
According to Bombora.tv, 95% of video content is retained by its viewers, whereas just 10 percent retains text. As a result, more and more businesses are relying on video as a key component of their online marketing strategy, especially in the form of webinars.
Webinars are online-based seminars, typically featuring one speaker on a particular topic or subject. The speaker is commonly an expert sharing advice, tips or information about a particular subject or on a product or service. Webinars can do a lot to boost your online marketing strategy, including the following:
Inform and educate consumers
Webinars are a powerful tool to let consumers learn something new, hear a new product launch or to remind them about an existing product or service. You could even let your target audience know about a new discount or promotion. Make sure you also tell the audience what your company is all about and provide plenty of information about the product or service you’re selling.
Provide a resource
A webinar can help tease a helpful resource for your target audience by providing information on a particular subject that is of interest to them. Make sure that the webinar covers a topic that is related to your business. For example, if you are a web design company, a great subject would be: “Top web design tips to generate high-quality leads.” Along with providing information in the webinar, make sure you have a call to action that leads people to a landing page. On the landing page, you could offer a free whitepaper, a free chapter of a book, or offer a discount or promotion on a product or service. Whatever resource you plan on using, make sure it relates to your target audience as well as to your company.
Improve web traffic
Along with providing a powerful resource, webinars can also help you improve web traffic. Pitch your website a few times throughout the webinar, but give your audience a reason to want to go to your site. The best place to send them is to a specific landing page, so you can most accurately measure the success of your webinar and also provide them with a place to get your resource without having to hunt for it on your website homepage.
On your landing page, you’ll want to make sure you have a call to action form for each person to fill out to gain access to the resource you’re providing. At the minimum, require at least a first and last name and email address. If you’re selling a product or service, you’ll want to include payment information fields as well.
Webinars are a great place to announce a promotion or discount on a product or service. The best place to announce these are typically at the end of the webinar. Make sure you also provide a sense of urgency, by having the product or service only available a few hours after the webinar or by saying that the discount or promotion will end at a certain time. This will motivate your customers to act quickly if they want the product or service you’re offering.
Overall, webinars are a great online tool to help you inform and educate customers, provide a helpful resource, improve web traffic, generate leads and increase sales. If you have any questions about how to conduct webinars or other online tools like SEO, social media, PPC and more to attract more leads and conversions, please feel free to leave a comment below. We’d love to help answer any of your questions.
How to write the perfect blog post
Want to increase traffic and maximize engagement with your audience? The secret to doing so is in writing the perfect blog post that will be infectious and shared all over social media. The best way to do this is by presenting the most captivating content in the most ideal way. It’s actually not as hard at it sounds as long as you follow this 5-step checklist for blog perfection:
Write a short, creative headline
The headline is perhaps the most important part of your blog post. It is the first thing people see on search engine results, on social media and elsewhere. If you don’t have an eye-catching headline, the reader will just scroll past it or click away. A good rule of thumb is to get the point of your article across in a clear, direct and creative way. Shorter is also better: Research shows that shorter headlines receive far more clicks and engagement than those that are longer.
Start off with an opening hook
Why should people read your blog post? You’ll want to address that in the first paragraph in the most engaging way possible. A good way to approach this is by thinking of your audience and what problem it will solve or how the information will help the reader. Put yourself in your reader’s shoes and think about what would engage you in the first paragraph. Also, look at examples of blog posts on the Internet to get a feel for how others do it, especially your competition.
Incorporate high-quality visuals
A blog post can reach a lot more people and has the potential to become more viral if it has high-quality visuals. Studies show that readers will be more immersed in your content as well as more likely to share it if you include visuals. In fact, the most engaging posts on social media include an image and many of them come from blog posts. Along with increasing engagement, visuals allow your audience to see what your blog post is about rather than just read about it.
Break up your paragraphs with engaging information
The best blog posts consist of information that is easy to scan and digest. Keep each of your paragraphs short and add bulleted lists, statistics, graphs, pull quotes, block quotes, interesting facts, infographics, videos and anything else that is going to make your article pop. Information in these formats will provide more credibility and detail to your post, which can hook people in until the end.
Close with a clear call-to-action
What do you want your audience to do after reading your blog post? Make sure that your call-to-action is clear in your concluding paragraph, but also does not provide an annoying sales pitch. Rather than telling them to buy a product or service or visit a web page, encourage your readers to engage with you. Provide a question and ask your readers to leave comments. You could also present a link to a poll, quiz, or even direct people to a whitepaper or ebook for more information.
Now, we will close this blog post using the final tip as inspiration. Which of the five steps above have you incorporated in your blog posts? Is there anything else you do to engage readers?
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