Archive for December, 2015
  • Scoping out the competition

    Periscope emerging from a water surface Digital illustrationYou’ve probably been hearing a lot about Periscope lately. It’s taken the online world by storm. The gist of it is, if you’ve got a smartphone, Internet access and an app, you can broadcast live video to the world. Just point your phone at whatever is happening in front of you, share it with the multitudes and watch those hearts come pouring in.

    Live streaming isn’t a new phenomenon. However, the one-button mobile conversation is. Apps like Periscope offer businesses a low-cost way to facilitate a live conversation with a large audience. They’re immersive, real and interactive, and people love it!

    So, as a small business, what can you do with these apps?

    • Show off your company culture
    • Give behind-the-scenes tours
    • Share a peek into pre-launch activities
    • Invite people to a virtual lunch-and-learn
    • Answer questions 

    To be on the safe side – and for the most engagement – stick to broadcasts that focus on your company’s culture and products.

    Tips to make your Scoping endeavors a success:

    • The way you draw in viewers is through the Tweet you send out when you go live, so be sure to craft a good title and include hashtags.
    • Don’t try to be perfect. Commenters will advise you if they can’t hear you or if they want to see something.
    • As with other social media platforms, be yourself.
    • A selfie stick helps prevent arm fatigue.
    • Consider attaching a fisheye or zoom lens to your phone.
    • Consider plugging in your headphones if you’re in a noisy space. 

    Scoping is a way for you to stay front and center in your customers’ minds … and stay ahead of your competition.

  • Here’s why you should think before you post.

    Business team looking over a file, isolated on whiteWith only a 140 characters or a couple lines of text, getting a social media post perfect is important. It can be easy to just throw something together and forget about it. This tends to be most people’s social media strategy and sadly, it’s not a very good one. Those two lines of text are extremely important and can make or break a company. Here are some questions you should ask yourself before you click post.

    Has someone else read over it? When you’ve read two lines of text over and over, you’re bound to miss something. Typos are not a good thing. You lose a lot of credibility when you have the wrong there, their or they’re.

    Are you the only one that thinks this is funny? A bad joke gone wrong can cause a lot of heartache. While humor is good, use it wisely. What is funny to you may not be funny to everyone else.

    Does it have a photo? With a few exceptions, your post should always contain a photo. Even on Twitter, photos help increase engagement and are more likely to be looked at. Pictures draw people in. It’s going to be what catches their eye and what makes them look at your post.

    Should I really post this? Does this add value? Does it align with my company? What am I really trying to say? All-in-all, make sure you think before you post!