Archive for November, 2015
  • Why your website should be optimized for mobile

    mobile optimizationOne of the most important parts of good web design is to make sure your website looks great on all devices, including your desktop, laptop, smartphone and tablet. When looking at each of these platforms, you will need to ask yourself: What is the user experience like? How does your site on mobile look like compared to a desktop or laptop? If your site looks stretched or hard to read on a smartphone or tablet, then chances are it is not optimized for mobile.

    Why is mobile optimization important for your site? Here are few key reasons why.

    More people are using mobile now than ever before. A recent study from HubSpot shows that 80% of Internet users are now using smartphones to search online. If your visitors do not have a good experience on your site on their mobile phones, then they likely will not stay long and in some cases, may not ever return.

    It provides a better user experience. When your site is optimized for mobile, Internet users can easily navigate their way to the pages that are most important to you. Your site will also load faster and more efficiently.

    You’ll receive higher search rankings from Google. It’s a known fact that Google factors loading speed as a part of its search rankings. When your site is optimized, it loads faster, and therefore, Google assigns it a higher search ranking.

    You’ll receive better site traffic. If the user experience is better overall on mobile, then people are going to keep coming back to your site and will stay for longer periods of time. Plus, they will also visit the pages you want them to go to as long as you have a great navigation.

    Your site will generate more conversions. If your site is not optimized for mobile users, it will not be an effective tool for lead conversion. With a fully optimized site for mobile, links are easier to click and call-to-actions are in the direct line of sight for mobile users.

    It’s clear that there are many benefits to mobile site optimization. Following these steps correctly requires a skilled professional in web development. If you need help optimizing your site for mobile or assistance with any other web development service, feel free to leave a comment below or contact us.

  • Here are some tips for increasing your e-mail open rates.

    Concept - young attractive woman with laptop computer sending emails on forum, chat or blog. BloggerCrafting together the perfect email to send to your large list of subscribers can be intimidating. Saying just the right thing, making it look perfect and everything in between takes a lot of work and it can be frustrating when your open rate is low. There are some things you can try to get more people interested in reading what you have to say.

    Segment your lists. Ask them when they sign up what type of content they would like from you and then send them that! If a person only wants to know about deals and specials, they won’t even touch your emails after a while if you only send them updates about the company.

    Send e-mail blasts only when you have something really important to say. People will start to flag you as spam if you flood their email folder with daily, sometimes even weekly emails that have little to no importance to them. If you are sending them relevant information they will look forward to reading it.

    Say it in the subject line, but in as few words as possible. Remember, most people are going to be reading their emails on their phone, and this means limited room for a subject line. Put the most relevant information up front so people have no doubt about what your email is about, but make it interesting enough that they will want to read it. It’s easier than you may think. You just have to think about it differently.

    If you’re sending the right people the right messages, then you’re open rate will increase. Make sure your messages are on target, relevant and what your customers want to read.