Archive for October, 2015
  • Want to be a better online marketer?

    Confident business people lined up getting ready for raceUnfortunately, there isn’t really one thing that you can do to be a good online marketer — there are many. You have to know your audience, you have to be watching the trends and you have to be able to problem solve. And that’s just scratching the surface. One thing you can do, however, is to look to see what your competitors are doing.

    Looking at your competitor’s social media, email marketing, websites and other online marketing tools can give you an idea of what you are doing well and what you can do better. Take each one of your competitors and run a SWOT analysis on all of their sites and efforts. Then evaluate yourself and make sure you are being honest.

    Compare your analysis to the competitors. What are you doing better than them? In what areas can you improve?

    This analysis and these questions are topics to explore at least twice a year. Keep an eye on your competition’s online marketing and if they change something, do the analysis again! You never know what you’ll discover by running a simple analysis.

  • Inspirational quotes to motivate you during your website’s revamping process

    Speech quote with Wood plank tile texture backgroundThe feat of creating or revamping a website can be overwhelming. We’ve dug up some inspirational quotes to help motivate and get you through the process. Enjoy!

    “In a world that changing really quickly, the only strategy that is guaranteed to fail is not taking risks.” Mark Zuckerberg

    “It’s through curiosity and looking at opportunities in new ways that we’ve always mapped our path.” Michael Dell

    “Decide what you want, and then act as if it were impossible to fail.” Brian Tracy

    “Every moment wasted looking back, keeps us from moving forward.” Hillary Clinton

    “To stay ahead, you must have your next idea waiting in the wings.” Rosabeth Moss Kanter

    “A pessimist sees the difficulty in every opportunity; an optimist sees the opportunity in every difficulty.”Winston S. Churchill

    “Most people miss Opportunity because it is dressed in overalls and looks like work.” Thomas A. Edison

    “Failure is simply the opportunity to begin again, this time more intelligently.” Henry Ford

    “Success is where preparation and opportunity meet.” Bobby Unser