Archive for September, 2015
  • A simple explanation of social media sites

    Beautiful young couple with tablets is using social mediaThere are a lot of social media sites out there and it can be hard to keep up, even as a professional. Here’s a breakdown of a few of the most popular social media platforms and what users do and say on them:

    Twitter: Looking at a new #dog

    Facebook: I just got a new dog!

    Foursquare: This is where I got my new dog.

    Instagram: Here is a photo of my new dog.

    YouTube: Watch my new dog play with his toys.

    Snapchat: My snaps will only consist of 10-second pictures and videos of my new dog.

    LinkedIn: I have experience in purchasing pets and taking care of dogs.

    Pinterest: Look at all these cute outfit ideas and recipes for my new dog.

    Google+: I am a Google employee who recently purchased a new dog.

    Hopefully this cleared up some of the confusion, or at least gave you a good laugh! Give us a call if you have any questions about social media and which platforms your company should be using.

  • Pictures are worth a thousand words

    An image based on the adageA picture is worth a thousands words, right? Well, a photo could actually be worth a thousand “likes” or “favorites” too.

    Incorporating quality pictures in your social media strategy is crucial. With visual platforms such as Pinterest and Instagram being top social media sites, it’s important to make sure that all of your content includes some sort of image.

    Using images is a great way to show your customers who you are. Introduce your team, products and services online so customers are more familiar with you when they decide to buy. If you hire a new sales rep, share it online! If you add a new product, let your customers see it! Build trust with them before they even walk into your store and they will be more likely to make a purchase.

    You want these photos to represent your business, so make sure they are high quality. There are many stock photo sites that offer a wide range of quality images. You can also take photos on your own, even with your iPhone or tablet. There are many tutorials online that explain lighting and editing, and will even recommend apps to help you perfect your photos.

    If you are using good, quality photos on your social media platforms, you can boost your page’s likes or favorites by 53%. If you are looking to generate more engagement with your followers, this is a great way to do it!