Definitions of marketing key words
Are you new in the marketing world? Have you noticed all the weird language and acronyms being thrown around? We’ve all been there! It’s hard learning a new language and the language of marketing is always changing. Don’t worry! We’re here to help. Below, we’ve defined some of the most common marketing terms.
Black Hat SEO – Sly or aggressive SEO (see below for SEO definition) tactics that try to game search engines by undermining their guidelines.
Boost/Promote – Paying to have content included in the feeds of potential customers who aren’t followers
Brand Storytelling – Using storytelling techniques to define a brand and create emotional connections with customers.
Call to Action – Instruction to provoke an immediate response such as “Click Here” or “Download Now”.
Content Curation – Sifts through online content and handpicks high-quality items of interest to target audience.
Crowdsourced Content – Using a large online community to create content through blog comments, surveys/polls, and social media (think Wikipedia).
List Building – Adding subscribers to an email list.
Listicle – Article that’s written in list format: “10 Best Listicles of 2015”.
Meta Tags – HTML tags that provide metadata about a web page – a piece of the SEO (see below for SEO definition) puzzle that affects a site’s rank in search results.
PageRank – One of Google’s algorithms for determining a website’s ranking in search results.
Pay-Per-Click (PPC) – Ads that target specific customers through sponsored links.
Opt-In – Potential customers must give permission to send them emails.
Opt-Out – Existing customer gets emails due to prior relationship, without needing to give express permission.
Organic Results – Search results that appear because of relevance, not as paid advertisements.
Responsive Web Design – Provides optimal reading and navigation experience across mobile and desktop.
Search Engine Optimization (SEO) – The strategic use of keywords in your website navigation, content, and inbound links to boost search result rankings.
Sharable – Content’s potential to be shared by viewers or go viral.
Thought Leaders – Trusted, go-to experts in their field.
How to give good feedback to your web developer
Satisfaction with your website is crucial and the only way for you to be completely satisfied is to give your developer good, reasonable and constructive feedback. Giving feedback and critique can be difficult for most people and some have a hard time knowing what to say. People giving critique usually fall on both sides of the spectrum.
On one side of the spectrum are people who don’t want to give any negative feedback. Remember in school when you had to peer review each other’s papers and how hard that was — especially with your friends. I would just write “Good job!” and then tell them there was nothing wrong. I learned later on that doing that was hurting myself and the other person as well.
When giving feedback to your web developer, you need to give them something constructive. Be specific about what you think and have an open conversation. Your opinion is very valued and wanted. Make sure you have a voice in the conversation. However, you do want to be careful about going too far to the other side of the spectrum.
The other side is being too vocal and critical in ways that aren’t helpful. Positive feedback is just as useful as negative feedback. Being too negative about the work can put your developer in “defense mode” where they feel like they need to defend their work. This can break down the conversation and lead to nowhere. This doesn’t always happen, but it is more productive if you have a good mix of positive and negative feedback.
Another thing you need to be aware of is critiquing things that you aren’t an expert on. Remember that you have hired an expert for a reason and they are the ones that know that area of expertise. Make sure you are respecting their knowledge and their valuable skills.
Giving good feedback is going to be very beneficial to you in the end. It will help you have the high-quality product that you want. Don’t settle for something less than you expected, but always be respectful of what they have created!
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