Archive for February, 2015
  • Good social media is professional social media

    34824618_MLosing respect — and potential customers — is frighteningly easy online. Sadly unprofessional content and pages are all too common on social media.

    Imagine showing up to an interview only half dressed, and how inappropriate and unprofessional that would be. The same thing goes for incomplete profiles. They look very unprofessional. It appears as if the company doesn’t care enough to take the time to complete the form. It also reflects badly on the brand because if you can’t complete something as simple as a social media profile, what else don’t you have the time to do — customer service?

    Another reason to complete your profile is because if you don’t complete your page you could leave out vital information for your customers. This could range from hours of operations to sales. If this isn’t completed, visitors could become frustrated from the lack of information. This lack of information will also decrease the likelihood of the page being optimized for search engines.

    Now that your profile is complete, it’s time to take a closer look at your content. Unprofessional content can be a deal breaker for potential customers. Problems can range from inappropriate language or pictures to simply having the wrong type of content on the page. One of the ways to avoid this is by having a professional, trained social media manger handle the accounts. They know what content is right for the demographic and what is appropriate for the page.

    Having an unprofessional social media page could break a company. To be successful you need to make sure that the messages coming from your company are always reflecting it in a good light.

  • 3 SEO terms small business owners need to know

    By now we all know that SEO has proven itself to be a highly effective tool for growing small business. With knowledge of SEO basics you can easily improve the rank of your website, resulting in more customers. Wether you’re mildly experienced with SEO, or new to search engine marketing all together, these 3 terms are great to know and understand:

    9356167_S1. Keywords

    As you may have already guessed,a  keyword is a word or phrase that the user enters into a search engine’s search box. Using keywords on your site that are frequently used on search engines will help your site rank better for those terms.

    Check out the Google Adwords Keyword Tool to learn which keywords you should be using for your site.

    2. SERP

    SERP is short for Search Engine Page Results. This is what appears when you enter a query into a search engine. Your business should use SEO tactics to increase the rank of your web page on SERPs. While each search engine houses it’s own unique algorithm for determining what order links appear on the page, certain strategies can help you improve your ranking across all search engines. These strategies include using keywords and phrases, title tags, and producing quality content.

    3. SEO + Quality Content

    SEO involves much more than just keywords and phrases on a page. The content of the web pages also affects rankings, and search engine algorithms consistently take quality content into account. If company isn’t posting content, you should be. If your company is already posting content, make sure it is the best that your organization can possibly produce.