Selecting the right social media channels for your company

social media circlesSocial media is a highly effective way to bring more traffic to your website as well as to engage and interact with customers.

With so many social media channels to choose from, it can be difficult to know which ones are right for your business. In fact, there are so many social channels available that it’s even impossible to make sure you’re active on each one. Instead of focusing on all possible social media channels, you should only select the ones that make the most sense for your company. Here are a few tips that can help you do just that.

Get to know social media channels

Before selecting the social media channels for your business, you will need to have a general understanding of each one and how they all work. Check out the most popular channels first, including Facebook, Twitter, Instagram, LinkedIn, and Pinterest. You’ll also want to explore more niche networks like Snapchat and Vine. For each social media channel, make sure you understand its audience.

Understand your target audience

Now that you have a general understanding of social media channels, it’s time to match up your company’s target audience to the audience of the social media channels you evaluated. For example, if your company has a target audience of teenagers and young adults, you may want to select Snapchat, Vine, and/or Instagram as they are all social media channels that trend younger. If your company is a B2B, LinkedIn is a great choice because its members are business professionals.

Create a strategy for each channel you select

The next step after matching up the right social media channels for your target audience is to create a content strategy for each channel you selected. When creating the strategy, think of the content your audience will most likely be interested in. You will need to test it out over time, but be sure to look at social media analytics to determine if your audience is engaging with your content or not. Be sure to also look at your competition and see what kind of posts they are publishing to social media channels. This will help you know how to make your content more competitive.

Each of the steps above will help you find the right social media channels for your company and then create a strategy for each channel. If you have any questions about social media, leave a comment below. We’ll be glad to help you out.