Want to be a better online marketer?
Unfortunately, there isn’t really one thing that you can do to be a good online marketer — there are many. You have to know your audience, you have to be watching the trends and you have to be able to problem solve. And that’s just scratching the surface. One thing you can do, however, is to look to see what your competitors are doing.
Looking at your competitor’s social media, email marketing, websites and other online marketing tools can give you an idea of what you are doing well and what you can do better. Take each one of your competitors and run a SWOT analysis on all of their sites and efforts. Then evaluate yourself and make sure you are being honest.
Compare your analysis to the competitors. What are you doing better than them? In what areas can you improve?
This analysis and these questions are topics to explore at least twice a year. Keep an eye on your competition’s online marketing and if they change something, do the analysis again! You never know what you’ll discover by running a simple analysis.
5 free Google tools for online marketers
As a business owner you’ve likely come to grips with the fact that your plate is full.
You’d like to be everywhere, all the time, and you’d like to ensure that every aspect of your business receives the attention it needs. Needless to say, you understand the importance of your online marketing efforts but inevitably feel pulled in a hundred directions, just online! Let us ease a little of that burden with a list of 5 free and outstanding online marketing tools that you need to add to your business dashboard.
1. Google Alerts
Want to keep on top of what’s being said about your brand or about a certain topic within your industry? Looking to keep tabs on something a competitor is doing? Google Alerts allows you to enter search queries to monitor. Google Alerts regularly checks the web for search results that meet your query and sends them to you in an email. How’s that for having ears everywhere?
If you want to truly understand your website, you’ll want to get very comfortable with Google Analytics. This tool can be used by anyone, no matter how big or small the website, and can provide you with extensive insights into the patterns on your pages. Use Google Analytics to measure traffic, traffic sources, post success, conversions, sales, audience habits and so much more. While the dashboard of analytics may intimidate some, tutorials and resources abound and can walk you through all aspects of your data.
3. Google Keyword Planner
It’s always said that content is king. Produce amazing content and the traffic to your site will freely flow. While that can be the case, you also want to ensure your content is properly optimized and easily found in search engine searches. Understanding customer behavior will benefit anyone looking to market their product or content and can help when laying out strategies to reach your target demographic. Becoming familiar with your industry’s keywords is vital because having this knowledge is integral to your SEO strategy.
4. Google Trends
The Internet is an amazing resource of endless information, isn’t it? Google Trend is a tool that allows you to compare the popularity of search terms and trends. Every business owner wants to more fully understand what’s being talked about within their industry or what’s creating buzz. It’s always a good idea to be aware of happenings within pop-culture that you can spin into your social spaces and your marketing tactics. Use Google Trends to your benefit and understand public opinion on any given topic.
5. Google Multi-Screen Resources
Mobile-friendly sites are imperative to your marketing strategies. Between Google’s multi-screen resources and the Hummingbird search algorithm, people searching on mobile devices are less tolerant of non-mobile platforms and information. Use these resources to better understand your site’s capacity.
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