How targeted Facebook posts can boost your engagement
A bigger audience is always better when it comes to social media, right?
Turns out, that may not always be the case! By targeting who sees your posts, you may actually be able to increase your engagement. Facebook’s targeting feature allows you to reach the audience most likely to engage with your content.
Here’s how it works: Facebook lets you pick certain subgroups within your followers and direct a post to those groups. Without targeting, a post can pop up in the newsfeed of any of your followers. But with targeting, you can direct your post based on a variety of factors. Here are a few:
- Relationship status
- Location (country, state, city)
So for instance, if you are a business with multiple locations – but only one has a special – you can target only the audience in that geographic area.
Obviously there are pros and cons to targeting. If you do nothing but targeted posts, you are limiting the potential reach of your message. Only those in your targeted group will see the post in their newsfeed (though anyone can see your targeted posts by visiting your Facebook homepage). But even though the audience is smaller, they are receiving posts that are more relevant to them.
If you use the shotgun approach, you’re limited to posting broad content that will appeal to your entire audience. And, if you don’t select a specific audience and choose to do posts directed at a specific audience anyway, you may end up alienating a large section of your audience. They may un-like your page if they are constantly seeing content that does not match their interests.
Concerning your ROI analysis, even a few dollars per week can make a huge difference when it comes to reaching those followers who are most likely to engage with your brand. The best marketers know how to combine targeted posts with broad-spectrum posts that appeal to a wider audience. SWAT Marketing Solutions can help you get started!
Rock your web traffic with these social media design apps
According to a report by content marketing company Shareaholic, social media now drives 31.24 percent of all website referral traffic. Along with SEO, social media, if done correctly, can bring in a high amount of traffic to your site.
Several studies show that social media posts with visuals tend to do far better than posts with just text. If you’re not a designer, no problem! Here are four tools you can use that will make your social media designs look professional and appealing no matter what your creative expertise:
As one of the most popular social media design tools, Canva makes design simple for just about everyone. The tool offers hundreds of professional templates so you can create social media graphics, presentations, flyers, posters, invitations, and more. Another valuable perk of the tool is it enables you to place text on images easily. You can select from a variety of filters, colors, overlays, and fonts so you can create visuals that look unique and correspond with your branding strategy. The only disadvantage with Canva is you can only use it on your desktop or laptop computer. It is currently not supported on mobile devices.
Cost: Free for basic templates, but many higher quality templates are available for a small fee. The good news is you can upload your own images to the tool and still take advantage of many of its features.
Want to create images with awesome text overlays? Wordswag is a mobile app that can definitely help. The app includes multiple text overlay options that all look like they were designed by a professional. It is an excellent choice for quotes and facts on Instagram. You can also customize your images by cropping and using professional photo filters. You can even easily share your images on social media in the app. The only downside to the text overlays is you can’t choose specific fonts, so it may be more difficult to find options that match your branding.
Cost: $3.99 in the Apple App Store. Not available on any other mobile platforms besides Apple. You can upload your own images to the service.
Another alternative to Wordswag, Typorama is a mobile app that also includes professional photo filters, overlays and adjustment tools so you can polish your social media designs. Typorama uniquely allows you to choose crop sizes based on social media channels and by picture size. There are also far more text overlay options, tools, filters and adjustments on the tool compared to Wordswag. There’s even a place in the app where you can do a watermark. Like Canva and Wordswag, you can also share your designs directly to social media within the app.
Cost: $2.99 in the Apple App Store. Not available on any other mobile platforms besides Apple. You can upload your own images to the service.
The Phonto app differs from Wordswag and Typorama because it offers similar services, but for free. The app, however, requires you to use your own images and does not include any existing images or any images you can purchase. There are also fewer customization options, but it’s a great tool for companies looking for simple and professional social media designs.
Cost: Free on the Apple App Store and Google Play Store.
Using any one of these tools will make your social media designs look professional and appealing. You’ll be able to create a lot more engagement because the images will be more desirable by others to share. You’ll also be able to drive more traffic to your website, which is also a huge benefit.
Have you used any of the tools mentioned in this article for your social media designs? Are there any tools not mentioned in this article that you use? Please let us know by leaving a comment.
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