The importance of WHERE in social media marketing
Marketing has come a long way. Instead of trying to be the loudest in the room and making sure you’re screeching like a carnival barker, sending one message to the whole world, you can be where your target audience is and customize your message for that location. Isn’t geo-targeting wonderful?
In case you don’t know what geo-targeting is let me explain! Geo-targeting is an Internet marketing tool that helps you target a specific audience or demographic based on their location. Like I said, wonderful!
Say you are a new business and are trying to get a social media following. You can target your post to reach people close to you in the community. Another way geo-targeting is helpful is if you have multiple audiences on one social site. You can target certain messages to just go to a segment of your followers.
It’s important to know where your audiences are on social media so you can target the post to that audience, but it is also going to be increasingly important as wearable tech becomes more popular — enter the Apple Watch.
Your consumers are going to be even easier to locate and target if they have a location device right on their wrist! While this may sound creepy as a consumer, it is a goldmine for marketers!
Including geo-targeting in your social media plan is crucial. Not only is it very important to know where your customers are, but once you know the location of your demographic, you can send the right messages to the right people. In doing so, you are able to maximize the full potential of your marketing.
Why cute cat videos aren’t a great social media strategy
Small businesses know they need to be on social media, but often don’t have a dedicated staffer who knows online marketing. All too often, it falls to a random person who has to figure things out as they go along!
Clearly this isn’t the best scenario. It takes careful planning, strategy and execution to be effective on social media. Even though your receptionist loves posting selfies and cute cat videos on her personal Facebook or Twitter pages, it doesn’t mean she will be any good at posting for your business.
The Internet loves cats, but you shouldn’t be posting about cats unless you are a humane society or a young girl. Social media should be worked into your PR or marketing strategy and should not be random. Your company should have goals and objectives for social media and the strategies and tactics to accomplish them. Make the posts strategic, make them relevant and make them memorable.
It is a lot of work, and we get that, which is why our company exists. We get that you may not know what to strategically post and when to post, but we do. Help us help you by giving us a call! It’s the first step to using social media well.
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