Archive

Archive for January, 2015
  • SEO tips for your site’s image content

    SEO - Search Engine Optimization poster for your webWith so much of the Internet’s content now focused on imagery, what are some SEO strategies for ensuring your website will be noticed by your target audience?

    First off, remember that behind every image is a snipped of HTML code. You may not see it unless you click on the source code, but Google, Bing and other search engines crawl that code continually as they index websites. That’s why you should always use alt tags, encoding these in every single image on your site. Even though these tags are typically short, make them count. Really focus in on those keywords you see as most relevant to your site.

    What kind of images should you use to increase traffic? A search engine cannot ‘see’ like the human eye. Even so, avoid boring, blurred or copyrighted imagery because your hope is to do more than just boost SEO. You also want to have real, live human beings looking at those images and sharing them with others.

    Introductions matter a lot, and that first use of a link sets the stage for engagement. Make sure the link is meaningful and pertinent to the topic.

    Web search algorithms simply detect code and rank its importance. So it’s up to you to ensure the images you post are sufficiently engaging to others who will hopefully share them through social media. Imagery including humor, surprise and stunningly beautiful photos are more likely to be circulated on social media channels. Nothing could be better for upping traffic to your website, thus increasing your SEO ranking.

    Many photographers use WordPress as their website engine, and this proves immensely beneficial for photographers in garnering more look-sees. Improve your analytics by placing your blog and main portfolio on the same domain. For example, this fictitious website address — http://www.greatpicsforeveryoccasion.com/blog — illustrates the most SEO-friendly way to format a URL and draw more traffic to an image-focused website. Just make sure you’re not overly aggressive in cramming internal links with too many keywords.

    Here’s one more tip: Post images on a schedule. So many merchants simply lose track of the time, and as a result, months may go by without uploading a single photo. Aim to upload a new image every two weeks, and when you do, make sure you share it on your social media accounts.


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  • Which social media platform is best for your company?

    Social network icons over vintage background illustration

    Most businesses see the importance of social media, but don’t have the time or the resources to conquer them all. Here’s a little cheat sheet:

    Facebook

    Everyone should be on Facebook, no matter what field of business you’re in. It has the most widespread demographic of any social media platform, which makes it the best place to increase your brand awareness. In addition, Facebook ad targeting allows you to attract your audience with more than just demographics.

    The only real downside of Facebook is that younger generations are becoming more and more leery of it, thanks to an increase in use from older generations. Using Facebook to target younger demographics can work, but there are other platforms more suitable for reaching that specific audience.

    Twitter

    Users are more likely to follow brands on Twitter than on any other platform. This is because Twitter provides the most up-to-date and current information. If your brand is constantly posting new updates and information, this is the platform for you.

    Another benefit of Twitter is relationship building. Users are more likely to interact and tweet at brands. Just make sure you’re tweeting back! This will go a long way when it comes to building a loyal customer base.

    Unfortunately, only about 18% of the US adult population is on Twitter. While those numbers are sure to increase, it can be hard reaching as many potential customers as you’d like. Another downside is that individuals tend to follow brands only to get exclusive deals or to participate in contests.

    Instagram

    If you have a very visual business, it should be on Instagram. The dominant demographic is between the ages of 18 and 29, so if this is your target market it’s a great place to be.

    The downside? Only 17% of US adults are on the site, and it’s a very specific group of individuals. You also need to consider the time it takes to make your photos stand out. You can’t have bad quality photos, and if you rush into Instagram posting (without putting in the time) you can cause unintentional damage.

    Pinterest

    Pinterest’s users are 84% female, which makes it a prime place to be if women are your target audience. It also has a high percentage of users with a high income. Looking for customers that will buy your product? Pinterest is the place to be. Another fun fact: 70% of users are on Pinterest for inspiration on what to buy.

    Unfortunately, Pinterest has a very unpredictable algorithm. Sometimes something you post will get tons of engagement, and other times it won’t get any at all. If you have an awesome product, idea or concept, chances are good that you’ll benefit from using this platform.


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  • PPC 101

    Marketing is a vast world with many strategies and tactics. It can be confusing to try and shift through, and it is all right to admit you are confused about something. One question we get a lot is what is PPC? So check out PPC 101.

    PPC stand for pay-per-click. It is a marketing tactic where advertisers pay every time one of their ads is clicked on. Basically, you are paying for visits to your website.

    Have you ever noticed the ads on the top or sides of the page? Advertisers bid for that ad placement in a search engine’s sponsored links when someone searches for a keyword that is related to their business offering. Every time the ad is clicked, sending a visitor to the website, the company has to pay the search engine a small fee. When PPC is working correctly, the fee is trivial, because the visit is worth more than what you pay for it. In other words, if you pay $3 for a click, but the click results in a $300 sale, then you’ve made a hefty profit.

    If you have any more questions feel free to ask us and we will be more than happy to help!


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